Introw

Founded in 2023, Introw is a Belgium-based sales collaboration platform that facilitates partnership-driven lead generation and collaboration. Introw offers three main solutions: (1) Referral, developed to reduce/eliminate cold emails with warm introductions and referrals through existing B2B partners to shorten sales cycles at a low customer acquisition cost; (2) Reselling, and (3) Co-selling, uses AI to find business contracts through partners that match their ideal customer profiles, enabling companies to create new sales pipelines and accelerate existing ones. Additionally, Introw enables lead sharing through various channels, including lead forms, email, and Slack, and provides the ability to share CRM data, offering compatibility with popular platforms such as Hubspot, Salesforce, and Pipedrive.

The platform claims to be the leading sales collaboration platform for partnerships. It also claims to reduce the acquisition cost by 30% while providing 3x shorter sales cycles and 40% more partner engagement.

Funding and financials

In October 2023 , Introw raised EUR 1 million (~USD 1.06 million) in an early-stage funding round led by Pitchdrive to enhance the provision of its services and expand operations globally.