FlowForma

Overview
News
Workflow Automation Platforms?
Product stageSegments
Expansion
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HR and admin automation, Sales, marketing, and customer success automation, Operations automation, GenAI-based Workflow Automation Platforms
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FlowForma is a Dublin-based software company that offers a no-code business process automation and management platform to help organizations digitize, automate, and manage complex workflows. The cloud-based platform integrates several key capabilities, including 1) form automation, 2) business process automation, and 3) document generation. Additionally, it incorporates an analytics module that provides real-time data insights and customizable dashboards for process monitoring and optimization built on Microsoft 365.

The platform features business function-specific solutions for 1) performance appraisal, onboarding, and leave processing for HR teams, 2) tech support management, tracking, and systems integration for IT teams, and 3) expense management, purchase order management, and supplier relations for sales teams. 

In November 2024, the company launched FlowForma Copilot, a GenAI-powered process automation assistant. The solution analyzes user requests made in natural language, blends data and schemas with a standard AI knowledge base, and generates context-aware process definitions. The tool can provide a fully outlined process framework based on user queries about processes they need to automate.

Key customers and partnerships

As of November 2024, FlowForma served approximately 300,000 users globally across various industries, including construction, healthcare, auto retail, manufacturing, and education. Some notable customers are Rimkus Consulting Group, Grant Thornton, McKinley Irvin, Tier 1 Energy Solutions, and Dresser. In March 2023, FlowForma opened its first US office in New York to support its expansion in the North American market, which accounted for around 30% of its business as of early 2023.

HQ location:
1st Floor Block E East Point Business Park Dublin IRL
Founded year:
2012
Employees:
11-50
IPO status:
Private
Total funding:
USD 4.3 mn
Last Funding:
USD 4.2 mn (Series Unknown; Jun 2022)
Last valuation:
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