Positive Group (Sarbacane)

Positive Group (formerly known as Sarbacane) is a French marketing automation firm specializing in email and SMS marketing. Its core products Mailify and Rapidmail allows firms to send out personalized bulk emails or SMS to an unlimited number of customers. Leveraging AI on its platform, marketers can set up automation tools to create automatic follow-up communications with their customers. The firm also has solutions for landing page and website survey creation, automated chatbots as well as a Customer Relationship Management (CRM) system. 

Sarbacane has made four acquisitions; the two most recent were: 1) Marketing 1BY1, a customer data platform (November 2022), 2) Rapidmail (March 2021), an email marketing software specialized in newsletter creation. In November 2023, Positive Group acquired User.com, an omnichannel marketing automation platform, to expand its offering throughout Europe and enhance the platform's functionality by pooling resources from the group's other companies.

In November 2022, the firm also reported a revenue of ~USD 30 million a year and is expected to achieve an annual turnover of more than USD 100 million by 2026.

Key customers and partnerships

As of September 2024, the firm had more than 30,000 customers, in 90+ countries, including Renault, Christian Dior, and L’Occitane.