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Positive Group (Sarbacane)

Marketing Automation
Product stageSegments
Growth
?
Marketing campaign automation
?

Positive Group (formerly known as Sarbacane) is a French marketing automation firm specializing in email and SMS marketing. Its core products Mailify and Rapidmail allows firms to send out personalized bulk emails or SMS to an unlimited number of customers. Leveraging AI on its platform, marketers can set up automation tools to create automatic follow-up communications with their customers. The firm also has solutions for landing page and website survey creation, automated chatbots as well as a Customer Relationship Management (CRM) system. By November 2022, the firm had more than 25,000 customers, in 90+ countries, including Renault, Christian Dior, and L’Occitane.

Sarbacane has made four acquisitions; the two most recent were: 1) Marketing 1BY1, a customer data platform (November 2022), 2) Rapidmail (March 2021), an email marketing software specialized in newsletter creation.

Funding and Financials

In November 2022, the firm raised USD 110 million in funding to execute its acquisition of 1BY1. In September 2020, the firm raised USD 27 million in a venture round led by IDI, valuing the company at USD 45 million.

The firm also reported a revenue of ~USD 30 million a year and is expected to achieve an annual turnover of more than USD 100 million by 2026.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Funding
Dec 12, 2022
Contlo raises USD 3.5 million in seed funding to drive global expansion
Marketing Automation
Funding
Nov 10, 2022
Email marketing automation startup Kiliba raises EUR 7 million in seed funding to integrate with users' CMS
Marketing Automation
Funding
Nov 8, 2022
Positive group (formerly Sarbacane) raises USD 110 million in funding to acquire CDP startup
Marketing Automation

Company Brief


HQ location:
Sarbacane Campus 3 Avenue Antoine Pinay Parc des 4 vents Hem FRA
Founded year:
2001
Employees:
101-250
Total Funding:
USD 137.0 million
Last Funding
USD 110.0 million, Nov 2022

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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