Datasembly

Datasembly is a technology company that provides real-time product pricing, promotions, and assortment data for retailers and consumer packaged goods (CPG) brands. Their data collection technology enables CPGs and retailers to obtain hyperlocal insights on pricing, promotions, and product availability across a wide range of stores and locations. Datasembly's platform offers an intuitive and comprehensive solution, empowering users with market pricing insights to make informed business decisions quickly and efficiently.

The company's core offering is the Grocery Price Index (GPI), a free, interactive resource that provides a wide range of standard metrics to help retailers and CPGs understand industry pricing trends. The GPI leverages Datasembly's vast collection of over 12 billion new product observations every week, spanning across more than 150,000 stores and over 200 retail banners in over 30,000 zip codes across the US. The latest version, GPI 2.0, launched in July 2023, offers a more granular view with 34 product categories, including subcategories, and advanced filters for localization and segmentation by population density and median household income.

Datasembly's real-time data analysis has proven valuable in tracking market volatility, such as the baby formula shortage in 2022, where their data revealed a nationwide out-of-stock rate of 31% in April 2022, up 11% compared to November 2021. Their technology has become increasingly important in the face of record-breaking inflation and supply chain disruptions, providing actionable insights to drive pricing strategies, increase revenue, and improve profitability for their customers.