Human Interest

Human Interest is a 401(k) and 403(b) provider that serves small and medium-sized businesses through a digital retirement benefits platform. The company's platform enables businesses to launch retirement plans quickly with features including automated recordkeeping, payroll integration with over 500 providers, and compliance support. Human Interest offers low-cost investment funds through its registered investment adviser subsidiary, Human Interest Advisors (HIA), providing access to investments from providers like Vanguard, Dimensional Fund Advisors, BlackRock, and Nuveen. The company differentiates itself through its end-to-end retirement solution that includes comprehensive plan administration, in-house recordkeeping, employee onboarding, and fiduciary services.

In January 2023, BlackRock acquired a minority stake in Human Interest. The company has expanded its product offerings with initiatives like (k)ickstart, which provides 3% cash back to eligible participants contributing at least 8% to retirement savings over a 12-month period. As of July 2024, Human Interest had over one million employees on its platform across more than 25,000 businesses and surpassed USD 100 million in annual recurring revenue. The company sold approximately 20% of all new 401(k) plans in the US in 2023.

Key customers and partnerships

Human Interest has established itself as the primary 401(k) provider in approximately 70% of the top 100 US payroll systems as of June 2024. The company has built direct API integrations with major payroll partners including Gusto, Intuit, and Rippling, along with integrations with more than 500 other payroll providers. The platform supports a diverse range of small and medium-sized business customers, from tech startups and law offices to dentists, manufacturing firms, and social justice nonprofits.