Smart Pension

Founded by experienced finance and technology professionals we are uniquely designed to support UK businesses. Our Master Trust is regulated by The Pensions Regulator and the company has been awarded a 5-star rating by independent reviewers for the past three years. Although relatively new to the UK pension market, we are proven innovators and potential future leaders of the industry. In June 2018 we were named Master Trust Offering of the Year at the European Pension Awards. In the last 12 months, we were also voted FinTech Innovation of the Year and overall winners at the Digital Leaders Awards, as well as winning three ‘The Rewards’ Pension and Payroll Industry awards in one night, including best Workplace Pension Provider. Our Employee app will transform the future of pension saving for a new generation. It allows users to pick and choose the most suitable investment funds, track their pension balance in real-time on their phone and increase contribution levels when they can afford to do so - engaging people with their pensions like never before. For more information please visit www.SmartPension.co.uk.

Smart Pension is a leading provider of digital retirement savings solutions. At its core is the company's proprietary technology platform, Keystone, which serves as the infrastructure for its various product offerings. Keystone is a cloud-native platform designed to help financial institutions, governments, and employers provide personalized, affordable retirement savings and income solutions to their customers and employees.

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Embedding environmental, social, and corporate governance factors into investments

Sustainable Finance

Smart Pension is a leading provider of digital retirement savings solutions. At its core is the company's proprietary technology platform, Keystone, which serves as the infrastructure for its various product offerings. Keystone is a cloud-native platform designed to help financial institutions, governments, and employers provide personalized, affordable retirement savings and income solutions to their customers and employees.
In the UK, Smart Pension operates one of the four major auto-enrollment master trusts, serving over 1 million savers and 70,000 employers as of 2023. The company's master trust offering simplifies the process of setting up and managing workplace pension schemes, helping employers comply with auto-enrollment regulations while providing employees with a convenient way to save for retirement.
Beyond the UK, Smart Pension has expanded its reach globally, with partnerships and deployments in Ireland, the US, the Middle East, and Asia. As of May 2023, the company reported group revenue of GBP 67 million for 2022, a 65% increase from the previous year, and over GBP 5.5 billion in assets under management (AUM) on its platform, with plans to exceed GBP 10 billion in AUM by the end of June 2023.
Smart Pension's growth strategy has also involved strategic acquisitions, including the acquisition of Evolve Pensions in July 2023, a leading provider of UK workplace pension services. In total, Smart Pension has consolidated nine former master trusts through acquisitions, showcasing its commitment to consolidation and growth in the UK defined contribution (DC) landscape.

Starling Bank is a digital, mobile-only bank based in the UK, offering personal and business accounts. Founded in 2014 by former Allied Irish Banks COO Anne Boden, Starling received its banking license from regulators in July 2016. The bank operates without any physical branches and provides services entirely through its mobile app.
Starling offers various personal account options, including current accounts, joint accounts, euro accounts, and teen accounts. Its multi-currency feature allows customers to hold, send, and receive euros for free, with a 0.4% conversion fee for foreign transactions. The app provides real-time spending insights, categorized expenses, budgeting tools, and the ability to set aside money in "Virtual Change Jars." Customers can also apply for overdrafts and loans through the app.
For businesses, Starling offers digital business accounts with powerful money management tools, invoicing, tax assessment, and integration with accounting software. Businesses can also hold and transact in euros and US dollars through dedicated currency accounts.
Starling facilitates international money transfers to 36 countries in 20 currencies, with competitive exchange rates and fees. Customers can opt for direct SWIFT bank-to-bank transfers for a flat fee of GBP 5.50.
In May 2023, Starling Bank reported a record pre-tax profit of GBP 195 million, a sixfold increase from the previous year. Anne Boden stepped down as CEO but remains a non-executive director and shareholder.

Starling Bank

Aspiration is a fintech company that offers a suite of green financial services products aimed at empowering individuals and businesses to combat climate change through their everyday spending and saving activities. The company provides sustainable checking and savings accounts, credit cards, and investment accounts that are fossil fuel-free and enable customers to track their personal sustainability scores.
Aspiration's key product is the Aspiration Spend & Save account, which offers a competitive 3.00% annual percentage yield (APY) on balances up to USD 10,000 as of October 2022. This cash management account comes with a debit card, mobile check deposit, bill pay, and up to USD 2 million in FDIC insurance coverage. Aspiration also has the Redwood Fund and Redwood IRA, investment products focused on sustainable companies committed to ethnic diversity, gender diversity, ethical practices, and addressing climate change.
In April 2024, Aspiration's consumer financial services brand was spun off as a separate company called Mission Financial Partners, led by CEO Tim Newell. This move allowed Aspiration to concentrate on serving businesses through its carbon credit offerings while Mission Financial Partners focused on expanding its suite of climate-friendly consumer products like banking, credit, lending, investment, and insurance solutions. A key aspect of Aspiration's approach is planting trees, with the company claiming to have supported the planting of over 100 million trees as of April 2024.

Aspiration

Classy is a cloud-based fundraising platform offering a comprehensive suite of tools to help nonprofits create engaging online donation experiences and manage fundraising campaigns effectively. Its key features include customizable donation pages, peer-to-peer fundraising capabilities, crowdfunding campaigns, event ticketing, and integration with popular CRM systems like Salesforce.
Classy's platform provides nonprofits with the ability to design branded, mobile-responsive donation forms and fundraising pages. Organizations can accept one-time and recurring donations, as well as process payments through multiple gateways, including PayPal, Venmo, and credit cards. The platform's peer-to-peer fundraising tools empower supporters to create personal fundraising pages and share them across social media platforms, fostering a sense of community and friendly competition through features like fundraising leaderboards and team fundraising goals.
For events, Classy offers event registration, ticketing, and attendee management functionalities, streamlining the process of organizing and promoting fundraising events. The platform also supports crowdfunding campaigns, enabling nonprofits to tap into this popular form of online giving.
Classy's pricing model consists of an annual subscription fee and transaction fees for each donation processed through the platform. As of May 2024, the transaction fees stand at 2.4% + USD 0.30 for credit cards and 2.5% + USD 0.30 for PayPal/Venmo.
Key customers and partnerships
Classy has been widely adopted by nonprofits of various sizes and causes, facilitating the raising of tens of thousands of dollars for their missions. The platform has garnered praise for its user-friendly interface, robust features, and seamless integration capabilities with popular tools like Salesforce and Facebook.
Classy's partnership with Facebook has been particularly noteworthy, enabling nonprofits to leverage the social media platform's reach for peer-to-peer fundraising campaigns. This integration has streamlined the process for volunteers and supporters to raise funds on behalf of the organizations they support.

Classy

Tandem Bank is a digital challenger bank based in the UK, focused on providing environmentally-friendly financial products and services. The bank aims to help customers reduce their carbon footprint while offering competitive savings accounts, mortgages, personal loans, and home improvement financing options.
Tandem utilizes open banking technology to securely connect with customers' existing bank accounts, allowing seamless transfers into their Tandem savings accounts. The bank offers instant access savings accounts with variable interest rates up to 4.90% AER as of April 2024, as well as fixed-term savings accounts ranging from one to three years with interest rates up to 5.07% AER.
In addition to savings products, Tandem provides residential and buy-to-let mortgages, with discounts for energy-efficient properties based on their EPC (Energy Performance Certificate) ratings. The bank also offers personal loans, home loans for expenses like renovations or debt consolidation, and motor finance for used vehicles through approved dealerships.
Tandem's "Green Lending" initiatives allocate a portion of customer deposits toward financing eco-friendly home improvements such as solar panel installations and energy-efficient window replacements. In 2023, the bank facilitated over GBP 523 million in green home improvement lending, contributing to the avoidance of 74,000 tonnes of CO2 emissions.
In January 2022, Tandem acquired the consumer lender Oplo, further expanding its product offerings and solidifying its position as a "fairer, greener digital bank" in the UK market. The bank discontinued its automatic savings features in January 2021 to concentrate on developing its green banking strategy.

Tandem

Cushon is a London-based fintech company founded in 2014 that offers workplace savings and investment products, including ISAs, investment accounts, and pensions. Its key offerings include a workplace ISA, master trust pension, junior and lifetime ISAs, and a general investment account. Cushon's products are designed to be simple and user-friendly, with a mobile app that provides a personalized experience and helps engage savers with their financial goals.
Cushon's unique selling point is the "Net Zero Now" pension, launched in January 2021, which is claimed to be the world's first net zero pension. This pension aims to minimize carbon emissions from investments as much as possible and offsets any remaining emissions through carbon offsetting projects. As of April 2022, Cushon had approximately GBP 1.7 billion in assets under management, making it the fifth largest master trust pension provider in the UK. By February 2023, its assets under management had grown to GBP 1.85 billion.
In February 2023, NatWest Group acquired an 85% stake in Cushon for GBP 144 million, with the remaining equity retained by Cushon management. This acquisition allowed NatWest to offer Cushon's workplace savings and pension products to its commercial mid-market customers, enhancing its financial wellbeing services.

Cushon

Digital banks that deploy customer deposits to sustainable uses such as renewable energy projects and social housing.

Offers a platform for individuals and businesses to invest in sustainability-related companies, projects, and investment portfolios.

Solutions that allow investors to obtain sustainability-related information on their portfolios such as real-world impact (water savings, CO2 savings, etc.) and ESG-related compliance.

Companies that provide the digital infrastructure for financial institutions to offer their own sustainable finance products.

AI/ML is used to support robo advisory functions and allocate funds into ESG-based investments

Startups in this hub focus on ESG-related financial services such as sustainable investing

Smart Pension

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