Omada

Omada is a Bordeaux-based mobile application offering a social sports prediction game for fans. The app allows users to make free predictions on various sports events, including football, basketball (NBA), tennis, baseball (in Japan), NHL, NFL, and Formula One racing. Users earn virtual coins for accurate predictions, which they can use to climb leaderboards and compete against friends or the broader community. The app's core appeal lies in its seamless integration of gaming, social networking, and sports, catering particularly to Gen Z users aged 15 to 22. Omada has amassed over 1 million users globally, with 300,000 monthly active users in France as of September 2023.

The app generates revenue through in-app purchases, where users can buy virtual diamonds to enhance their gameplay experience and customize their avatars. Omada does not involve real-money betting or payouts, positioning itself as a healthy alternative to traditional sports betting platforms. In line with this ethos, the company has launched awareness campaigns like "Ferme Ton Compte" (Operation Close Your Betting Account) and "10 balles c'est grand-chose" ("10 euros is a lot" – referring to the average bet in France).

Key customers and partnerships

Omada has established partnerships with influencers and the French football club Red Star FC as part of its campaigning efforts against betting addictions. The app has gained significant traction in the US market, particularly bolstered by the return of the NFL season. In September 2023, Omada announced a partnership with the Australian cricket team captain Pat Cummins, further expanding its global sports presence.