Selfbook

Selfbook is a revenue management platform for hoteliers, allowing them to create booking flows, smart merchandising, and facilitate one-click payments. Selfbook Payment enables hoteliers to accept a wide variety of payment methods, such as Google Pay, Apple Pay (integrated in November 2021), Visa, American Express, and Mastercard, alongside options for buy now, pay later (BNPL) solutions. Selfbook Direct facilitates upsell opportunities through smart merchandising and add-ons, such as spa appointments, activities, and restaurant reservations during the booking process. Selfbook Direct Links facilitates customizable links for instant booking through Instagram and Google meta searches, which was launched in December 2021. 

In August 2022, Selfbook introduced three new user interface flows, alongside additional features to further streamline its hotel booking process. The company generates revenue by charging a 1% fee for all transactions that it helps to facilitate.

Key customers and partnerships

As of March 2022, Selfbook had ~100 hotels onboarded. Notable customers include Eden Rock St Barths, The Line Hotel, Grupo Habita, and Concorde Hotels & Resorts.

In August 2023, Selfbook partnered with Affirm, a payment company, to bring flexible payment options for hotel guests. As part of this partnership, their first joint hotel partners include The Kartrite, Cape May La Mer and Victor Hotels.

Selfbooks partners with loyalty rewards providers to integrate their cash rewards onto the Selfbooks platform. These include Guestbook, Lassie (January 2023), and I Prefer (July 2022). Other partnerships include the digital marketing platform Sojern (to optimize the booking funnel for Selfbook in December 2022), Sabre’s SynXis platform, SevenRooms, and Mindbody to integrate different aspects of the booking experience, such as room upgrades, meals, and spa add-ons, into one checkout system.

Funding and financials

The company received a strategic investment from Amex Ventures in December 2022. The amount of funding was undisclosed. In March 2022, Selfbook raised USD 15 million in its Series A extended funding round led by Tiger Global Management, with the financing valuing the company at USD 300 million. The funding was set to be utilized for headcount growth and an expansion of its product portfolio.