Overtime

Overtime is a sports media company that produces original sports content tailored toward younger generations, particularly Gen Z and millennials. Its core offering revolves around sharing viral videos and highlights of high school athletes across various social media platforms like TikTok, Instagram, and YouTube. As of 2024, Overtime boasts over 50 million monthly views and more than 70 million followers across seven platforms.

Overtime's unique selling point lies in its ability to connect with the next generation of sports fans, who consume content differently from traditional fans. Instead of watching entire games, Overtime's target audience prefers following specific athletes and watching highlight reels. The company's content strategy revolves around producing short-form videos, often showcasing the most popular high school sports stars.

In recent years, Overtime has expanded its operations by launching professional sports leagues for basketball, football, and boxing. These leagues, such as Overtime Elite (OTE) for basketball and OT7 for seven-on-seven football, cater to top high school prospects aged 16-20, offering them an alternative pathway to the professional ranks without going through the NCAA system. OTE, for instance, provides its players with a minimum salary of USD 100,000 and covers their education expenses if they choose not to pursue a professional career.

Overtime generates revenue through various streams, including advertising, sponsorships, and merchandising. Major brands have partnered with Overtime to reach its coveted Gen Z audience, resulting in multi-million-dollar deals. The company has also ventured into media rights, licensing its content to streaming platforms like Amazon Prime Video.

Key customers and partnerships

Overtime has formed partnerships with several high-profile brands, including GMC, C4 Energy drink, State Farm, Gatorade, and Meta (formerly Facebook). These brands sponsor various aspects of Overtime's operations, such as practice courts and boxing rings, in exchange for exposure to Overtime's engaged audience.

Additionally, Overtime has secured a national partnership with the National Football League (NFL) to provide Gen Z-focused content across various platforms.