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Ladder

Neo Insurance
Segments:
Life
?
Product stage:
Growth
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Ladder is a startup that provides personalized term life insurance online, with coverage ranging from USD 100,000 to USD 8 million. The company uses multiple publicly available data points to determine a customer’s eligibility and in most cases does not require a medical checkup. Ladder provides a home visit medical test for free if required. Ladder’s dynamic approach to life insurance allows policyholders to increase or decrease insurance coverage based on changing life circumstances. Ladder also provides an application programming interface (API) which allows onboarded partners such as other insurance companies, investment firms, and lenders to issue policies from Ladder digitally. The company is licensed to operate in all 50 states. More than 80% of its customers represented first time insurance buyers.

Key customers and partnerships

The company sells its own life insurance policies in California through its carrier, Ladder Life Insurance Company. In New York policies are underwritten by Allianz Life Insurance, and in all other states by Fidelity Security Life Insurance, Amica Life Insurance Company, Lincoln Financial and USA LIfe Insurance.

Ladder had collaborated with many financial service institutions to extend its product offering. It partnered with Envestnet | MoneyGuide,  AmeriSave Mortgage, and Halo Investing, to deliver its digital life insurance to customers through the advisors of the latter.

Funding and financials

In October 2021, the company raised USD 100 million in Series D funding co-led by Thomvest Ventures and OMERS Growth Equity, at a valuation of USD 900 million. The new funds will be directed towards further developing its products and expanding its workforce. As of the same date, the company also reported that its revenue grew by over 4x year-over-year (YoY).


Neo Insurance

Neo Insurance

Key stats
Featured companies
179
Total funding (USD)
13.5 Bn
Total addressable market (USD)
143.4 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Partnerships
Jan 24, 2024
Ladder and Envestnet | MoneyGuide partner to provide advisors digital access to term life insurance
Neo Insurance
Funding
Oct 4, 2021
Ladder raises USD 100 million in Series D funding
Neo Insurance

Company Brief


HQ location:
555 University Avenue Palo Alto CA USA
Founded year:
2015
Employees:
101-250
Total Funding:
USD 194.0 million
Last Funding
USD 100.0 million, Oct 2021

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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