Novidea provides a cloud-native, data-driven insurance management platform that enables brokers, agents, Managing General Agents (MGAs), Managing General Underwriters (MGUs), and carriers to manage the entire insurance policy distribution lifecycle. The platform leverages Salesforce's technology and uses an open API architecture to integrate front, middle, and back office operations. It automates time-consuming tasks and offers capabilities like policy management, claims tracking, financial operations workflow, billing, payments processing, and document management. The platform allows insurance organizations to access customer data and policy information remotely from any device while providing real-time analytics and actionable business insights. As of 2023, Novidea supported more than 100 customers across 22 countries, managing over 22 million policies. In December 2023, the company expanded its operations to Southeast Asia, starting with Hong Kong and Singapore. In February 2024, Novidea was recognized in PropertyCasualty360's Insurance Luminaries Class of 2024 for technology innovation in the property and casualty insurance sector.
Key customers and partnerships
Novidea's platform has been implemented by several insurance organizations including Harbour Underwriting MGA and SRG (Specialist Risk Group) in the London Market. According to a 2023 global survey, 75% of insurance organizations worldwide planned to change their insurance management technology platforms by 2025, with 41% of leaders citing improved customer value delivery as their top priority. One of Novidea's clients reported adding 7,000 retail agencies and increasing their submission processing to over 4,000 per month after implementing the platform.
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