Under Armour

Under Armour, Inc. (NYSE: UAA) is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories headquartered in Baltimore, Maryland. Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour started with a moisture-wicking T-shirt designed to keep athletes cool and dry during workouts. The company went public in 2005 and has since grown into a global sportswear brand. For the fiscal year 2024, Under Armour reported annual revenue of USD 5.7 billion.

Under Armour's product lineup includes:

• Performance apparel: Moisture-wicking shirts, pants, shorts, and outerwear utilizing technologies like HeatGear and ColdGear

• Athletic footwear: Running shoes, training shoes, basketball shoes, and cleats

• Accessories: Bags, gloves, and headwear

• Connected fitness products: Digital fitness platforms and apps

• Team uniforms and gear for various sports

Under Armour has expanded its international presence in recent years, with revenue outside North America growing 8% to USD 2.2 billion in fiscal 2024. The company's direct-to-consumer business, including its ecommerce platform and branded retail stores, accounted for approximately 40% of total revenue. Under Armour continues to invest in product innovation, leveraging technologies like its UA Flow cushioning system in footwear. The brand maintains high-profile athlete endorsements, including NBA star Stephen Curry, who has his own Curry Brand product line with Under Armour.