shopARI

ShopARI is an AI-powered personal shopping platform that aims to transform the online fashion retail experience. The platform functions as a digital personal shopper, utilizing artificial intelligence to provide personalized fashion recommendations that go beyond basic product tags to understand the context and sentiment behind user requests. The technology processes complex queries like 'something to wear for a friend's wedding' rather than just basic product searches, offering a curated selection of both prominent and niche indie brands. The platform operates similarly to a digital department store, focusing on style preferences over brand loyalty.

The platform differentiates itself through its ability to understand nuanced style preferences and emotional aspects of fashion choices, moving beyond traditional product feature-based searches. The company employs models that enhance data labels to provide more accurate recommendations while maintaining user privacy. The technology is designed to develop and evolve with users' preferences over time, creating a personalized shopping journey. A private beta version of the platform was scheduled to launch in December 2023.

The company's AI avatar, ARI, was developed using 3D sculpting and digital imaging software, featuring distinctive characteristics such as glowing skin, curly brown hair, pronounced cheekbones, and plump lips.

Key customers and partnerships

The company secured a partnership with IMG Models, which offered a modeling contract to their AI avatar ARI. The partnership includes arrangements for ARI's modeling income to follow the same fee structure as human models, including talent fees and agency commissions.