MokSa.AI

MokSa.ai is an artificial intelligence startup based in Detroit, Michigan, that offers a video intelligence solution to help businesses combat theft and employee fraud. Launched in 2021 by founders Nikhil Kolli and Kranthi Mottu, the company's flagship product utilizes computer vision and AI technologies to automate surveillance tasks. MokSa.ai's system works with off-the-shelf security cameras, enabling real-time detection of suspicious activities such as shoplifting or cashiers giving away merchandise. When an incident is detected, the system sends an alert to the customer's dashboard, along with a video clip of the event, eliminating the need for manual review of lengthy footage.

The company initially experimented with open-source pre-trained AI models but found them to be biased and lacking in performance. It eventually landed on using general-use models that continuously learn and improve as new data is ingested. MokSa.ai also employs college interns in India for data labeling, a process that involves annotating footage for suspicious activity to enhance the models' accuracy.

As of April 2024, MokSa.ai's system is in use at over 70 gas stations, liquor stores, and bodegas across the US, generating USD 20,000 in monthly recurring revenue. The company operates on a subscription-based model, charging businesses a monthly fee that scales based on the number of cameras deployed. Customers can also opt for additional services, such as an operator calling them when an event is detected.

In March 2024, MokSa.ai secured USD 1.5 million in pre-seed funding led by Array Ventures, with participation from Jay Farner, the former CEO of Quicken Loans, and The Fund Midwest. The funding will fuel the company's growth plans, including expanding its sales and customer support teams and releasing a mobile app for on-the-go notifications.

Key customers and partnerships

In April 2024, MokSa.ai signed a contract with Royal Ozarks, a large commercial real estate developer in the South, to deploy its system across 150 store locations. This partnership is expected to increase the company's annual recurring revenue from USD 240,000 to over USD 1 million by the end of the year.