Founded in 2014, Affinity is a customer intelligence platform for sales teams to manage and close deals. It expands on traditional customer relationship management (CRM) and sales software with the use of AI and natural language processing while compiling data from customer interactions on communication channels (e.g., email, calendar meetings) under one platform. The platform uses the data to offer insights into which interactions are more likely to lead to a successful deal. The company caters to several industries including venture capital, private equity, and commercial real estate.
As of September 2021, Affinity serves more than 1,700 companies across 70 countries and the platform drives over 500,000 new introductions and tracks 450,000 deals per month. Its clients include Lightspeed, Okta, SoftBank, JLL, and Fidelity.
In September 2021, the company raised USD 80 million in a Series C funding round at a USD 600-million valuation led by Menlo Ventures. The fresh funds were to be funneled into expanding its sales and marketing as well as engineering teams to support customer acquisition efforts and product development, respectively. Moreover, Affinity planned to increase its 120-strong employee base to more than 200 by 2022.
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