Magenta Venture Partners is a venture capital firm focused exclusively on Israeli and Israeli-related early stage technology startups across multiple categories including Enterprise Software, IoT, Industry 4.0, Automotive, Mobility, AI, Fintech, and Digitalization. We seek to partner with the best Israeli entrepreneurs and work with them towards building significant global companies. We do this by leveraging our unique network to open the right doors, sharing from our own and our community’s operational experience as well as helping secure further financing. Magenta Venture Partners is backed by prominent Japanese institutional investors, including Mitsui & Co. Ltd., all with strong global reach in multiple domains across a wide range of industries.  The fund is led by four seasoned professionals with significant global experience in high-tech, startup investment, and corporate business development.

Magenta Venture Partners

Sumitomo Corporation is a business services company that works with import, export, trilateral trade, and business investment in Japan.

Sumitomo

JAL Ventures Fund provides expansion capital to fast growing, early revenue stage tech startups in Israel.

JAL Ventures

ICL is a logistic company that specializes in freight forwarding, transportation, customs clearance, and warehousing services.

Sensos

Sensos digitizes supply chains providing real time end-to-end global visibility.

<div>Based in Israel, Sensos, which was spun off from Sony Semiconductor Israel in 2022, specializes in supply chain management. The company offers a SaaS-based control tower named &quot;Sync&quot; that integrates with the Sensos disposable cellular label. This solution provides businesses with a unified, real-time view of any shipment or inventory through an intuitive interface.</div>

Empowering efficiency, visibility and collaboration throughout supply networks

Supply Chain Tech

Vodafone

Partnered with Sensos, a supply chain solutions provider founded by Sony Semiconductors, to offer a blockchain-based supply chain monitoring solution. The partnership will enable Pairpoint to combine its flagship Economy of Things (EoT) platform, with Sensos' supply chain management system and smart tracking labels, to relay real-time supply chain data to users. Users can track and record the movement of all goods, identify supply chain anomalies, and authorize automated payments.

Bringing the benefits of blockchain to the enterprise

Enterprise Blockchain Solutions

Companies that offer blockchain-based solutions that enable users and companies to track price, date, location, quality, and other relevant information for supply chain management

<div>
 
 Based in Israel, Sensos, which was spun off from Sony Semiconductor Israel in 2022, specializes in supply chain management. The company offers a SaaS-based control tower named &quot;Sync&quot; that integrates with the Sensos disposable cellular label. This solution provides businesses with a unified, real-time view of any shipment or inventory through an intuitive interface. 
 
 
 
 
 Sensos' key product differentiator lies in its ability to leverage disposable labels that communicate via cellular networks. These labels are designed to report telemetry shipment data such as location, temperature, humidity, light exposure, and shock events in real time, enhancing visibility and control over the supply chain processes​​​​.
 
 
 
 
 Key customers and partnerships
 
 
 
 
 Sensos has demonstrated its utility across various sectors, including agriculture, medical devices, pharmaceutical, automotive, and logistics. The company's original prototype was successfully put into use by Bayer, in collaboration with Kigen and Vodafone, and has since been acquired by DB Schenker, among others.
 
 
 
 
 In May 2024, the company partnered with Pairpoint, a Vodafone-owned innovator in the Economy of Things (EoT), to offer a secure platform for companies to track their products throughout the supply chain. The collaboration will result in the use of Sensos' tracking labels and AI-based control center with Pairpoint's secure digital platform to detect anomalies and record product movement. 
 
 
 
 
 Funding and financials
 
 
 
 
 In February 2024, the company secured USD 20 million in Series A funding led by Mitsui-backed Magenta Venture Partners, with participation from JAL Ventures, Israel Cargo Logistics, and Sumitomo Corporation. The funds were intended to further Sensos' mission of digitizing supply chains by enhancing its product offerings and expanding its market reach.
 
</div>

Project44 is a technology company that specializes in supply chain visibility and logistics connectivity solutions. The company’s platform “Movement” connects shippers, carriers, and logistics service providers to provide real-time visibility of the location and status of shipments. It also offers insights and connectivity across borders, helping businesses manage complex, multi-country logistics. This enables businesses to track and manage the movement of goods and shipments from the point of origin to the final destination.Since its inception, the company has expanded globally by acquiring visibility providers such as GateHouse Logistics, Ocean Insights, ClearMetal, and Convey. It has also built a carrier network with over 238,000 carriers, as of October 2023. In May 2023, the company reported that its platform tracked more than 1 billion unique shipments annually for over 1,300 brands, which included companies from industries such as manufacturing, automotive, retail, life sciences, and chemical and gas.In April 2023, Project44 launched “Movement GPT,” a generative AI assistant for supply chain. This feature allows users to interact within the Movement platform in natural language to track shipments and identify supply chain risks.In August 2024, project44 <a href="https://sp-edge.com/updates/32957">launched</a> Emissions Monitoring, a new feature within its Movement platform. This tool helps shippers, carriers, and logistics service providers measure and report Scope 3 emissions across all transportation modes to improve sustainability and compliance. Earlier In <a href="https://sp-edge.com/updates/31195">July 2024</a>, it introduced enhanced electronic bill of lading capabilities across LTL industry. Also, in the same month it <a href="https://sp-edge.com/updates/31686">launched</a> expanded capabilities and reach for its Appointment Management product to offer a centralized view of facility appointments, enabling shippers to monitor trailer ETAs against scheduled appointments in real-time and proactively manage exceptions.In 2021, Project44 reported an annual recurring revenue of more than USD 100 million. In November 2022, the company was valued at USD 2.7 billion. In September 2024, it also <a href="https://sp-edge.com/updates/33426">opened</a> a new office in Bengaluru, India, which will support its global expansion and serve as one of the company's Centers of Excellence.Key customers and partnershipsAs of October 2023, the company's customers included leading brands such as Nestlé, Convoy, DHL, Uber Freight, and Bayer.In July 2024, project44 expanded its presence in China by launching its Movement platform in the market, making the advanced user interface available to all users in China. The expansion leveraged a new partnership with Baidu, a China-based multinational tech leader, to enhance visibility for customers operating in China. As part of the partnership, project44's over-the-road (OTR) maps in China will be powered by Baidu, improving the company's ability to provide real-time, transparent information to customers.In May 2023, the company entered into a partnership with asset intelligence company, Nexxiot, to enable the delivery of real-time network insights and IoT-centric conditional and location monitoring. Further, in January 2024, the company partnered with Lenzing Group, a specialty fiber producer, to enhance Lenzing Group's ocean shipment visibility with a focus on carbon emissions monitoring. The collaboration involves the creation of an updated real-time shipment visibility tool that collects carbon emissions data at the shipment and container levels.

Project44

Supertrace offers a web-based platform to enable transparency and traceability across supply chains. The company assigns digital identities for physical commodities—a digital code that can be scanned using iOS or Android phones—and stores them in a blockchain database to make them connected and verifiable. This lets users obtain end-to-end visibility of product movements and enables them to manage fraud, ​​identify inefficiencies, and authenticate products in the supply chain while building trust with connected stakeholders.The platform features both software and hardware components and comes as a “plug-and-play” solution that can easily be integrated with existing ERP solutions and third-party systems. As of October 2023, the company claimed that the platform had the capacity to track over 300 million products per year.Key customers and partnershipsAs of October 2023, the company’s platform was used by over 60 companies across the world.

Supertrace

Exiger provides software and tech-enabled tools to manage supply chains through AI-powered solutions. These solutions focus on providing visibility across supply chains and mitigating risks in strictly regulated industries, critical infrastructure companies, defense contractors, financial institutions, and government agencies. They also aim to monitor regulatory compliance and combat financial crime.&nbsp;The company's product portfolio includes solutions such as Supply Chain Explorer, SDX, ExploreRx, and PAC, which are developed to provide visibility across supply networks. Also, its products, such as DDIQ, Screen IQ, and Insight 3PM, are aimed at facilitating risk-screening processes and managing business relationships. In May 2023, the company acquired Ion Channel, adding a platform to its product portfolio to facilitate supply chain risk management.&nbsp;In September 2023, Exiger launched 1Exiger, its new supply chain platform that integrates and provides access to Exiger's products—DDIQ, Insight 3PM, Ion Channel, SDX, and Supply Chain Explorer. The company planned to scale up the platform over the following decade and developed a long-term roadmap to introduce new capabilities.The company operates in the US, Canada, London, Bucharest, Singapore, and Australia. As of October 2023, the company had more than 800 employees across its global offices.In August 2024, Exiger&nbsp;<a href="https://sp-edge.com/updates/32429">acquired</a> XSB for an undisclosed sum. Through this acquisition, Exiger aimed to enhance its capabilities in depot maintenance, category management, parts obsolescence, parts alternatives, price defensibility, and supply chain optimization. In&nbsp;<a href="https://sp-edge.com/updates/31249">July 2024</a>, Exiger also acquired Versed AI to enhance AI-driven supply chain visibility. Also, in the same month the company&nbsp;<a href="https://sp-edge.com/updates/32093">acquired</a> aDolus Technology Inc. for an undisclosed sum. The acquisition allowed Exiger to integrate aDolus' ability to generate software bills of material (SBOMs) and analyze binary for software provenance.&nbsp;In 2021, it was reported that Exiger had achieved in excess of 100% compound annual growth in software license revenue worldwide over the previous four years.&nbsp;Key customers and partnershipsAs of October 2023, Exiger was providing its services to 550 Global customers across the world, including 150 companies featured in the Fortune 500 list and over 50 government agencies.In May 2024, Exiger partnered with Kharon, a leader in risk analytics, to enhance global supply chain security efforts. As part of the collaboration, Exiger’s AI-powered supply chain management platform will be combined with Kharon’s insight into supply chain risk to provide a robust and dynamic risk analysis framework.Earlier in March 2024, Exiger entered a strategic partnership with aDolus Technology Inc., an authority in software intelligence for critical infrastructure. The partnership enables Exiger to incorporate aDolus' software into its supply chain platform. This integration will allow for the analysis of firmware and industrial control software for potential vulnerabilities. This collaboration allows both companies to offer improved visibility and risk assessment capabilities in operational technology to their Federal Government and corporate clients.

Exiger

<div>
 
 Chain.io offers a cloud-based integration platform that connects shippers and freight companies across the global supply chain. The company&rsquo;s pre-built adaptors enable shippers and freight companies to integrate their legacy systems with modern API-based SaaS tools to provide them with visibility across their supply networks to efficiently manage freight.
 
 
 
 
 Beyond mere integration, the platform automates freight operations with pre-configured plugins built to expedite the booking, moving, and delivery of freight. This includes automation focused on PO management, securing freight insurance, sending advanced shipment notices (ASN), and invoice processing as well as improving the overall efficiencies in agent, carrier, and customs operations. The platform also enables advanced insights through the aggregation of data from multiple sources into a centralized database. The platform feeds this information into internal reporting and is populated in external dashboards to provide visibility on key operational metrics and environmental impacts.
 
 
 
 
 Key customers and partnerships
 
 
 
 
 As of October 2023, Chain.io&rsquo;s platform was used by leading brands such as Ex Works, Janel Group, John S Conner, Magnate Worldwide, OIA Global, and Jaguar Freight Services. As of June 2022, the company claimed that 10 of the 15 world&rsquo;s largest freight forwarders were also using its platform.
 
 
 
 
 Funding and financials
 
 
 
 
 In June 2022, the company raised USD 11 million in a Series A funding round co-led by Fontinalis Partners and High Alpha. The funding was aimed at expanding the company&rsquo;s network of native integrations to the industry&rsquo;s supply chain technology platforms and to expand its geographical reach across North America, Europe, and Asia.
 
 
 
</div>

Chain.io

<div>
 
 Overhaul offers a device-agnostic supply chain visibility and risk monitoring solution to monitor and manage in-transit shipments. The company&rsquo;s technology-driven platform provides real-time visibility into the transportation of high-value cargo and critical shipments, ensuring the integrity of the supply chain. In addition, the platform provides insights using AI-powered predictive analytics for risk monitoring, enabling its users to mitigate potential risks, such as theft, damage, or disruptions. The platform also offers solutions to simplify compliance and documentation processes and assist in managing regulatory requirements, inspections, and certifications in the transportation industry.
 
 
 
 
 Overhaul&rsquo;s products and solutions are geared toward global industries such as pharmaceutical and healthcare, technology, logistics, and food and beverage. According to the company, in 2023, it is expected to track more than USD 1 trillion in shipments in transit.
 
 
 
 
 Key customers and partnerships
 
 
 
 
 As of October 2023, the company was offering its products to leading brands such as Microsoft, Dyson, GoPro, Bristol Myers Squibb, and J.B. Hunt.
 
 
 
 
 In April 2023, the company partnered with MCA Connect to offer a comprehensive set of integrated solutions aimed at helping organizations achieve end-to-end supply chain visibility and automate processes.
 
 
 
 
 Funding and financials
 
 
 
 
 In March 2023, the company raised USD 73 million as new growth capital. The funding consisted of USD 38 million in equity and USD 35 million in non-dilutive debt. The round was led by growth equity investor Edison Partners. The proceeds were expected to be used for global expansion, product development initiatives, and to fund the acquisition of security services provider SensiGuard.
 
 
 
</div>

Overhaul

Platforms that provide real-time visibility into the movement, location, condition of products, and environment as they move through the supply chain.

Information sharing and collaborative planning platforms that enable communication, coordination, and collaboration among supply chain partners.

Platforms that facilitate the tracing and verification of products or components throughout the supply chain, from origin to consumer.

Platforms that provide vendor risk intelligence to facilitate vendor due diligence and onboarding, compliance monitoring, contract management, and cybersecurity assessments.

Platforms that help organizations optimize supply chain processes through demand, supply, operations, and scenario planning.

Supply chain tech is frequently depedent on IoT for connecting different links of the supply chain

Supply chain tech contributes towards sustainability through efforts to reduce waste, loss and emissions through improving supply chain operations and accuracy.

Uses blockchain to create transparent, and secure records of transactions and product movements

The platforms facilitate tracing and tracking of products through the supply chain

ANALYST_QUICK_TAKE

INCUMBENTS_PRESENT

PROMINENT_CATEGORY

<div>
 
 Vodafone Group and Sumitomo Corporation have jointly created Pairpoint, a blockchain-based IoT platform. The platform has recently partnered with Sensos, a supply chain solutions provider started by Sony Semiconductors. This collaboration aims to offer a blockchain-based solution for supply chain monitoring.
 Through this partnership, Pairpoint will be able to merge its Economy of Things (EoT) platform with Sensos' supply chain management system. This fusion will equip users with smart tracking labels, enabling them to receive real-time data regarding their supply chain. This system allows users to track goods movement, identify any supply chain irregularities, and activate automated transactions.&nbsp;
 The integrated system is currently being developed with Unilog, a global logistics operator, in the U.S. and Europe. Unilog reportedly utilizes the solution for automated logistic transactions, creating efficient proof-of-delivery processes, sharing assets, inventory initiatives, and manufacturing audits.
 
</div> Analyst QuickTake: 
 &nbsp; European telecommunication companies have been steadily ramping up their involvement in the enterprise blockchain space, with companies like <a href="https: 
//sp-edge.com/companies/4872"> Deutsche Telekom </a> and <a href="https: 
//sp-edge.com/companies/4558"> Vodafone </a> leading the charge. Notably, Vodafone is one of the most active in the space since it <a href="https: 
//sp-edge.com/updates/23144"> spun off its Vodafone Digital Asset Broker (DAB) </a> subsidiary as a joint venture with Sumitomo Corporation in October of last year. It also recently partnered with <a href="https: 
//sp-edge.com/companies/6251"> Deloitte </a> and <a href="https: 
//sp-edge.com/updates/24920"> Nexxiot </a> <a href="https: 
//sp-edge.com/updates/24920"> in December </a> to offer new solutions for improved cargo management.&nbsp;

Sensos

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