Motif Analytics provides a tool that leverages sequence analytics to identify patterns in user behavior, helping product teams better understand how users interact with their tools. It uses sequence operations language (SOL), a domain-specific language (DSL) designed for querying and managing ordered event lists. The tool also includes an interactive visualization feature that enables virtually any user within the company to easily spot areas where potential changes could drive growth.
The tool can be applied to various use cases, including churn analysis, behavioral segmentation, root cause analysis, and predicting and analyzing active users.
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