Phyto

Overview
Alternative Ingredients?
Product stageSegments
Minimum Viable Product
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Salt substitutes
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Phyto Corporation is a South Korean FoodTech company that has developed PhytoSalt, a plant-based salt derived from the salt-tolerant Salicornia plant. Launched in 2020, PhytoSalt is the world's first salt made entirely from plant extracts, without any additives or artificial ingredients. It contains 40% less sodium compared with regular salt, yet retains the same salty taste due to its unique blend of mineral salts like potassium chloride, magnesium chloride, and calcium chloride. Unlike sea salt, PhytoSalt has a balanced 6:1 sodium-to-potassium ratio, which is considered more beneficial for health.

PhytoSalt's key differentiator is its ability to significantly reduce sodium intake without compromising flavor or requiring potassium chloride additives, which can have adverse effects. It is suitable for a wide range of food applications, including bread, cookies, chips, cereals, pasta, noodles, soups, and confectionery. PhytoSalt is also microplastic-free, as the Salicornia plant filters out microplastics from seawater during its growth. In preclinical trials, PhytoSalt has been proven effective in managing high blood pressure.

Phyto Corporation has also developed other innovative products from Salicornia, including PhytoMeal (a low-calorie, high-calcium flour alternative) and MemoryTea (a zero-calorie, caffeine-free RTD tea with memory-enhancing properties). The company held over 35 patents for its Salicornia-based products.

Key customers and partnerships

As of January 2021, PhytoSalt was being sold in South Korea through online platforms like NAVER and Coupang at a price of USD 7 per box (30 sticks). The company planned to expand its sales to China, Japan, and other Asia-Pacific markets as well as launch on Amazon in the US and Europe.

HQ location:
Bucheon Techno Valley U1 Center #1122 Bucheon KOR
Founded year:
2014
Employees:
11-50
IPO status:
Private
Total funding:
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Last Funding:
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Last valuation:
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