PROfounders Capital is a London-based venture capital firm focused on investing in early-stage technology-enabled businesses across Europe. They have the great privilege of being backed by a group of experienced investment partners who have collectively founded, built and exited some of Europe's most successful technology businesses. They invest across a number of sectors including Mobile, Travel, E-Commerce, FinTech, B2B SaaS any many more,  but with a strict focus on companies that use technology to improve pain points for businesses or consumers.

PROfounders Capital

Amadeus Capital is a global technology investor that invests in technology companies at all stages, from seed to venture buyout; they also buy stakes from other investors or founders, to ensure that companies and entrepreneurs have the runway they need to succeed. They invest in a broad variety of sectors including enterprise and infrastructure software, consumer and business services, medical technology and healthcare IT, and cleantech and resource efficiency. It has the imagination to see where new businesses can be created and the technical insight, operational experience and global network to help entrepreneurs make their vision a reality. The Company was founded in 1997 and since has backed more than 130 companies and raised over $1bn for investment.

Amadeus Capital Partners

Jaina Capital is a venture capital firm that offers seed- and early-stage investment services to firms in the internet, IT, communications technology, and environmental industries. It was founded in 2010 by Marc Simoncini and is based in Paris.

Jaina Capital

At Archimedia we create entirely new brands and we invest in growth businesses. We only invest where we believe we can add value. We love what we do and we aim to do it with people we like and we learn from. Our main commercial focus is on the consumer and TMT sectors, but we also have ‘passion projects’ in areas of cultural or philanthropic interest. Recent investments include: e-commerce data aggregator Geckoboard, online furniture retailer made.com and iconic fashion brand Moncler.

Archimedia

Level Equity Management is a growth equity firm that focuses on providing capital to software and internet companies. The firm was founded in 2009 by Benjamin Levin, George Mcculloch, and Sarah Sommer and is headquartered in New York, United States.

Level Equity Management

Partech is a global investment firm with offices in San Francisco, Paris, Berlin, and Dakar. They bring together capital, operational experience, and strategic support for entrepreneurs at seed, venture, and growth stages across multiple continents, with over a $1.5B investment capacity. Investments range from $200K to $50M in a wide range of technologies and businesses for enterprises and consumers, from software, digital brands, and services, to hardware and deep tech across all major industries. Companies backed by Partech have completed more than 20 initial public offerings and more than 50 strategic exits above $100M.

Partech

Eight Roads Ventures is a global venture capital firm managing $11bn of assets across offices in the UK, China, India, Japan, and the US. Together with our associated funds, including our US sister fund F-Prime Capital, our 50-year history of investing includes partnerships with over 500 companies such as Alibaba, AppsFlyer, Chewy, Fareye, Fever, Flywire, Fireblocks, Funnel.io, Gloat, Hibob, Icertis, Neo4j, Otrium, Owkin, Paidy, Spendesk, Tibber, Toast, Wallapop and Xoom.

Eight Roads Ventures

Fidelity is a privately owned investment management firm that serves a wide range of clients. It offers services including IRAs, 401(k) rollovers, annuities, discount brokerage, retirement planning, estate planning, wealth management, securities execution and clearance, and life insurance. Fidelity serves individual investors, businesses, financial advisors, and institutions. The firm manages equity, fixed-income, and balanced mutual funds, and invests in public equity and fixed-income markets worldwide. It also conducts in-house research to inform its investment decisions.

Fidelity

MADE

Embedding environmental, social, and corporate governance factors into investments

Sustainable Finance

Caravel is a complementary retirement company founded in 2020 by Olivier Rull, Hugo Lancel, and Marie Janoviez. It aims to offer a flexible and responsible retirement savings solution, particularly for freelancers and small businesses. Caravel runs entirely on no-code tools, utilizing platforms like Webflow for the front-end, Memberstack for authentication, Airtable as the database, and Make as the glue to connect everything.The company's platform allows users to invest in sustainable and responsible funds certified to help build a better future. Caravel's investment strategy involves three phases: Growth, Balance, and Securitization, targeting annual net returns of 9%, 6%, and 3%, respectively. The goal is to achieve an average annual net performance of 5%.Caravel partners with insurance providers like Apicil Épargne Retraite and Apicil Épargne to offer retirement savings plans (PERs) and life insurance products. Users' funds are deposited and held by these insurers, ensuring continuity of service even if Caravel were to cease operations.As of October 2022, Caravel had over 2,050 clients and recorded a 20-30% monthly growth rate over the previous 15 months. In early 2022, the company raised EUR 1.5 million in funding.

Caravel Pension is dedicated to retirement to reinvent it and provide an answer to the new challenges of work and the urgency of Climate change.

Made.com makes high-end, designer furniture accessible for all.  Made.com cuts out the middleman and links consumers directly with the designers. This allows the organisation to provide high quality, made to order, cool designed furniture straight to consumers at low prices. The company sells all of its products straight through the web and has no showrooms or warehouses, which reduces waste and surplus stock. The business also groups its orders together, combining all requests for the same piece and putting them into production every seven days. Using the aforementioned techniques the company states it sells its products at great reductions with its furniture typically priced 70 - 85% lower than its high street competitors.  Made.com was launched in April 2010 and now connects over 100,000 customers with renowned designers, bringing luxury home design to customers at accessible prices. In the two years since its launch, the Notting Hill-based brand has worked with a number of top designers and artists including; Damien Hirst, James Harrison, Alison Cork, John Stephanidis, Steuart Padwick, Ai Wei Wei, and the Chapman Brothers as well as many other top design partners. Made.com also states it has found the best craftsmen to build its furniture. The skilled workers are often the same people who create products for the UK’s famous high street brands.  Made.com is based in Notting Hill, London and operates an office in Shanghai.

MADE is a pioneering, family-founded British business dedicated to designing and manufacturing high-end, contemporary furniture. Their pieces are meticulously crafted from sustainable materials like solid wood sourced from European managed forests and estates with proper certifications. MADE embraces innovative technologies and continuously refines its practices to minimize environmental impact, aiming for low resource consumption, reduced emissions, and minimal waste disposal.

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Made Renovation, which intrigued, then infuriated, its customers, is shutting down

Caravel Pension

Audacia

Anaxago

ANYTIME

Tomcat Capital

Fruitz

Offers a platform for individuals and businesses to invest in sustainability-related companies, projects, and investment portfolios.

MADE is a pioneering, family-founded British business dedicated to designing and manufacturing high-end, contemporary furniture. Their pieces are meticulously crafted from sustainable materials like solid wood sourced from European managed forests and estates with proper certifications. MADE embraces innovative technologies and continuously refines its practices to minimize environmental impact, aiming for low resource consumption, reduced emissions, and minimal waste disposal.
The company utilizes its own timber and sawdust waste to heat its factory, offers reupholstery services to extend furniture lifespan, and uses recyclable packaging materials. By producing furniture made-to-order, MADE ensures a respectful approach to resource utilization. With an internal Environmental Management system and ISO14001 accreditation, the brand maintains ethical working practices and a commitment to reducing harm to the environment, achieving the highest 'A' level rating on its Energy Performance Certificate (EPC).

Casper Sleep Inc. is an award-winning sleep company known for its design-driven products, unparalleled customer support, and seamless shopping experience. The company has revolutionized the mattress industry by offering a direct-to-consumer model, allowing customers to purchase affordable, high-quality mattresses online and have them delivered in a compact box.
Casper's mattresses are designed with three core principles in mind: cooling, support, and comfort. The company's research and development arm, Casper Labs, obsessively engineers its sleep offerings, including mattresses, pillows, bedding, and furniture. In January 2024, Casper unveiled a new line of mattresses reflecting the most up-to-date needs of customers, set to launch in February 2024.
Casper operates on a subscription-based model, where customers can purchase products directly from their ecommerce platform or through authorized retail partners. The company offers a 100-night risk-free trial, allowing customers to return the mattress if unsatisfied, and has it donated to charity or recycled. As of October 2019, Casper served over 1 million customers across eight countries and generated USD 439 million in revenue for the year.

Casper

Simba Sleep is a British company that manufactures mattresses, mattress toppers, and other bedding products. Its flagship product is the Simba mattress, designed using data from over 10 million sleepers and featuring 2,500 conical pocket springs combined with responsive memory foam. Simba utilizes advanced technologies like open-cell foam structures and graphite-infused cooling layers to enhance breathability and temperature regulation.
The company sources materials from local UK suppliers and manufactures its products in Yorkshire and Derbyshire. Simba emphasizes environmental sustainability by using eco-friendly materials and processes. Its mattresses are designed to adapt to different body types and sleeping positions, providing optimal comfort and support.
As of 2024, Simba has achieved sales of over 750,000 sleep products worldwide and has amassed over 200,000 reviews with an average rating of 4.76 stars. The company offers a 200-night trial period and a 10-year warranty on its mattresses.

Simba Sleep

Havenly is an online interior design service that provides professional design assistance to customers across the US. It connects customers with vetted interior designers who create customized design plans based on the customer's style preferences, space, and budget. The service offers two main packages - the Havenly Mini (USD 79) for a room refresh, and the Havenly Full (USD 129) for a complete room redesign.
The design process begins with a style quiz to determine the customer's design aesthetic. Customers are then matched with a designer based on their preferences, and they collaborate through an online platform. The designer shares initial concept boards, which the customer can provide feedback on, leading to a final design with a layout plan, 3D renderings (for the Full package), and a curated shopping list for purchasing furniture and decor.
Havenly's strength lies in its ecommerce integration, allowing customers to conveniently purchase the recommended products directly through the platform. The company partners with over 200 retailers to offer a wide range of furniture and decor options across various styles and price points. In February 2022, Havenly acquired The Inside, a direct-to-consumer home furnishings brand offering customizable furniture, expanding its product offerings.
In May 2022, Havenly introduced in-person design services in select US markets, combining virtual tools like 3D renderings with hands-on consultations and styling by designers. This expansion aligned with the company's mission to make interior design more accessible and personalized.

Havenly

GAIA is a leading Mexican furniture manufacturer renowned for its commitment to sustainability and environmental protection. The company is the first in Mexico to develop furniture using certified wood sourced from sustainable forests, steering clear of materials like MDF. GAIA's product line encompasses a diverse range, including sofas, chairs, dining sets, tables, beds, wardrobes, and more, catering to residential and commercial spaces alike.
The brand prides itself on offering high-quality, natural designs that prioritize functionality and durability. GAIA's philosophy revolves around creating innovative, eco-friendly products that can be recycled, thereby minimizing their environmental impact. In addition to its nine branches across Mexico, the company has forged partnerships with local NGOs, further solidifying its dedication to sustainability.
GAIA has pioneered a new concept of modularity for its bathroom furniture line, enabling customers to customize and compose their desired solutions from various components. This approach allows for tailored aesthetics by selecting from nine distinct front panel designs, including Simple, Natura, Twist, Robin, Orizzonte, Auto, Wave, Domino, and Garden. Customers can independently create and price their ideal furnishing solutions, ensuring a personalized experience.
The company's recent catalogue expansion introduced a range of vanity unit configurations, with options for drawer modules, door modules, open compartments, and side modules. GAIA offers a versatile selection of countertop materials, including polished or matte white ceramic, crystal glass, matte resin, marble, and wood, catering to diverse design preferences.
In February 2021, GAIA unveiled its flagship store in Mexico City's Colonia Roma area, a vibrant cultural and commercial hub. The store's façade features a striking design with hand-made black concrete panels and steel beams, creating a dynamic interplay of light and shadow.

GAIA

Includes companies that offer furniture for a monthly rental, offered on a subscription basis or rent-to-own basis

Companies that develop customized furniture based on specifications (material, color, design, etc.) selected on the website by the customer

Companies that develop IoT-enabled furniture, usually controlled via a mobile app (e.g., an app-controlled bed that allows users to customize bed settings, create lighting scenarios, open safe drawers, etc.)

Companies that provide an online marketplace for P2P and B2B2C buying and selling for both used and new furniture

Companies that offer ready-made furniture sold directly through the website

Companies that offer virtual interior design solutions to design spaces, including furniture. These companies also typically offer furniture sourcing, installation, and coordination activities

Companies that develop lego-like and modular furniture systems that are easy to assemble and disassemble. Also includes space-saving expandable furniture systems

Customized furniture based on specifications selected on the website by the customer or virtual designs

IoT-connected furniture typically with the option of control through a mobile app

Furniture rental platforms that offer furniture on subscription basis or rent-to-own basis

Some companies offer IoT-connected furniture with the option of control through a mobile app

MADE

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