11ants

11Ants Analytics is a New Zealand-based company that provides a retail analytics platform (RAP) to its clients. The RAP utilizes loyalty program data to deliver insights to businesses. Hosted on Microsoft Azure, the platform won Microsoft NZ's Innovative Software Product of the Year award in 2015 and was shortlisted again in 2019 for the Microsoft NZ partner business application award.

In 2015, Air New Zealand and Aimia jointly acquired 11Ants Analytics with the aim of expanding the technology across various countries, industries, and verticals. Following the acquisition, the company relocated to Air New Zealand's headquarters in Auckland. Air New Zealand sought to create a similar platform called 11Ants AAP for the airline industry, capable of analyzing flight routes, products, customer behavior, promotions, frequent flyer programs, and sales channels.

Since its acquisition, 11Ants Analytics has expanded its operations to multiple countries across the Australasian region and more recently into Latin America. Notably, the company overcame language barriers by enabling its RAP to support Spanish and Portuguese languages. The company's unique product offerings and expansion plans make it a promising analytics firm to watch in the future.