OTA Insight (OTA) provides business intelligence and analytics tools for hotel operators by aggregating data from various sources such as online travel agencies and metasearch engines. The tools provided by OTA include Market Insight, which provides real-time information on hotel booking intent to discover new revenue opportunities; Rate Insight, which provides real-time pricing information; Revenue Insight, which allows hotels to review their performance; and Parity Insight, which helps hotels to discover and solve parity issues across their portfolio. In May 2022, the company introduced Overview, a dashboard that combines all its solutions to provide a snapshot of overall performance. This includes information on the distribution of channels, price competitiveness, market demand, and average daily rates. OTA uses a subscription business model.
In 2022, OTA acquired hotel revenue management tech company, Kriya Revgen (April), to create what it claimed to be the only business intelligence solution that provides customized insights for both individual hotels and multi-property organizations. This was followed by the purchase of vacation rental business intelligence brand, Transparent (May), which OTA believed could contribute to its solutions to offer insights into the convergence of the hotel and short-term rental industry.
Key customers and partnerships
As of February 2023, OTA served more than 60,000 clients across more than 185 countries. Its client base includes Holiday Inn, Wyndham Hotels and Resorts, Radisson Hotel Group, and RBH Hospitality Management. Moreover, it has established partnerships with revenue optimization solution providers like Pace, RMS Cloud, Rainmaker, and Profitroom.
Funding and financials
In November 2021, OTA raised USD 80 million in a Series B funding round led by Spectrum Equity. It also revealed that it has been profitable for several years, including through the pandemic. The funds were allocated to invest in its technology and accelerate its expansion across all regions, with a focus on the Americas.
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