Auto Parts 4less Group

Auto Parts 4Less Group, Inc. is the operator of AutoParts4Less.com, a specialized automotive parts marketplace dedicated to consolidating the USD 500 billion annual aftermarket automotive parts industry across cars, trucks, boats, motorcycles, and RVs on a single platform. The company entered the online auto parts business in 2015, initially selling lift kits and aftermarket accessories for Jeeps, Trucks, and SUVs on eBay and Amazon through its website LiftKits4Less.com.

In 2020, Auto Parts 4Less Group began developing AutoParts4Less.com as a multi-seller enterprise-level marketplace. Launched in November 2022 with around 2 million parts from over 25 sellers, the platform has rapidly expanded, surpassing 5 million products across 8,000 brands and 3,000 categories as of April 2023. It offers a wide range of products, including tires, wheels, automotive paints, OEM replacement parts, performance parts, and classic car parts.

AutoParts4Less.com operates on a take model, earning 10% on every transaction, profiting when sellers succeed on the platform. A key differentiator is its focus on being a dedicated automotive parts marketplace, catering specifically to the needs of the industry. Through strategic integrations with ecommerce solutions like ChannelAdvisor, Adobe Commerce, and SureDone, the company has streamlined its operations, enabling sellers to seamlessly update their inventories and pricing.

In August 2023, Auto Parts 4Less Group introduced a Parts Replacement Program, allowing buyers to add additional coverage on top of the manufacturer's warranty, with the company earning substantial profits from the program. The company also launched a B2B portal in August 2023, enabling install centers, dealerships, and automotive businesses to register and purchase wholesale automotive parts at discounted rates.

Key customers and partnerships

Auto Parts 4Less Group, Inc. has partnered with industry giants such as Fox, BDS Suspension, Daystar, Rev Tech, Toy Tech, Scorpion, and Tuff Country to offer their products on the AutoParts4Less.com marketplace. The company has also integrated with ChannelAdvisor, a leading provider of cloud-based ecommerce solutions, to help automotive parts sellers streamline their operations and drive ecommerce success on the platform.