UK-based Cognism is a customer and sales intelligence platform for sales, marketing, revenue operations, and go-to-market leaders. It operates a B2B market intelligence database, which features lead generation, outbound automation, and data processing services. Cognism’s technology extracts data from public and private sources including Mergent, S&P Global, and Crunchbase as well as crowd-sourced and consented-in private data. It also offers DiamondData (launched in October 2021) powered by intent data platform Bombora (partnered since March 2021), which provides phone-verified contacts for customer engagement. The platform integrates with CRM systems (Salesforce, Hubspot) and sales engagement tools (SalesLoft, Outreach), providing global coverage and compliance with GDPR and DNC regulations. As of February 2022, the platform consists of data assets of 5.6 billion data points, including 400 million business profiles, 10 million companies, and 20 million direct dials across the US and Europe.
The company acquired Mailtastic, an email signature marketing platform, in May 2020, with plans to strengthen its lead generation capabilities. In December 2020, Cognism acquired Ricochet, a Chrome extension for outbound sales teams.
The company claims to achieve 3x higher connect rates with Diamond Data compared with the industry average.
Key customers and partnerships
As of August 2024, the platform had served 3,000+ customers globally, including Drift, aircall, slalom, Freshworks, Amazon, Onfido, and Consenna.
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