Pro League Network

Pro League Network (PLN) is a sports wagering company that operates a portfolio of niche and emerging sports leagues. The company owns and produces these sports events, which include CarJitsu, SlapFight Championship, World Putting League, and a professional 3x3 streetball league called Str33t in partnership with NBA legend Kevin Garnett. PLN's unique business model involves acquiring or creating sports properties, producing live events, getting them regulated for betting, and then monetizing through sports wagering, sponsorships, affiliate deals, and content distribution.

The company's flagship offering, CarJitsu, involves Brazilian jiu-jitsu artists fighting inside a car, with the use of seatbelts allowed. This sport was approved for betting in New Jersey in June 2024. Another popular league is the SlapFight Championship, featuring slap fighting, which has gained approval for wagering in multiple states like New Jersey, Pennsylvania, and Arizona as of 2024. The World Putting League hosts professional mini-golf tournaments, providing a unique betting opportunity.

PLN operates its own production facilities, including a studio in Branson, Missouri, where it films combat sports events cost-effectively. The company reported reaching over 700,000 followers across social media and garnering 10 million organic impressions per week as of 2024. In December 2022, PLN had already produced over 90 hours of live sports content.

Key customers and partnerships

PLN has partnerships with several major sportsbooks for distributing its content and enabling betting on its properties. These include DraftKings, Bet365, BetWay, BetFred, and others. The company has also collaborated with media platforms like Playermaker, SportsGrid, Brinx.TV, and Caffeine TV for streaming its events.

In 2024, PLN announced a joint venture with Kevin Garnett's Big Ticket Sports to launch Str33t, a professional 3x3 basketball league. The network has also partnered with the US Carrom Association to develop the Pro Carrom Tour, targeting the South Asian audience in the US.