Made With Intent

Made With Intent is a segmentation platform designed to help data-driven retailers understand and target customer intent effectively. The company aims to revolutionize the ecommerce industry by addressing a fundamental flaw in online retail strategies - the overreliance on conversion metrics, which often overlooks the nuances of how people actually make purchasing decisions.

Made With Intent's platform collects data through an easy-to-implement script, analyzing over 250 signals from online shoppers. It generates predictive intent metrics in real-time, automatically segmenting visitors based on their journey, momentum, and likelihood of buying, exiting, or returning in the future. This approach provides retailers with a more human-centric and segmented perspective of their website performance.

The company's intent-based approach has proven successful, resulting in an average revenue uplift of 9.4% compared to generic optimization methods, as reported in May 2024. By integrating with over 40 marketing tools, including ad networks, experience tools, and CRMs, Made With Intent empowers ecommerce teams to deliver personalized shopping experiences and re-engagement tactics tailored to customer needs.

Since its beta launch in September 2023, Made With Intent has already assisted notable retailers like Ernest Jones, Bensons for Beds, and Rapha in aligning their sales strategies with actual buying behaviors. Nik Fletcher, Head of Digital Experience at Rapha, described the platform as "the closest we can get to understanding subconscious visitor signals, like we can in a physical store."