Dovetale

Dovetale is an influencer marketing platform designed to assist businesses, particularly small ecommerce brands, in managing their influencer marketing efforts. Launched in 2017 by founders Mike Schmidt and Navied Shoushtarian, the platform initially aimed to serve as an all-in-one solution for influencer marketing, offering features like influencer discovery, campaign management, social listening, payments, and analytics. However, over time, Dovetale shifted its focus toward analytics and ecommerce.

The platform's core offering revolves around its influencer management capabilities. Businesses can create a custom application page where potential influencers can sign up to join their community. Dovetale streamlines the process of reviewing applicants, approving or rejecting them, and providing them with referral codes, discount codes, and commission structures to incentivize product promotion. The platform also simplifies the process of sending gifts and product samples to influencers, tracking affiliate sales, and automating commission payments through integrations with payment gateways like PayPal.

Dovetale's analytics tools allow businesses to monitor the performance of their influencer campaigns, providing insights into metrics such as reach, engagement, earned media value, and return on investment. The platform collects and stores all types of content shared by influencers, enabling in-depth analysis of user interactions and content performance.

In April 2022, Dovetale was acquired by Shopify, the leading ecommerce platform. As part of the acquisition, Shopify made Dovetale's services available for free to all Shopify merchants, aiming to help creators and influencers enter the ecommerce space and monetize their following. The acquisition aligns with Shopify's broader strategy of catering to the creator economy and positioning influencers as the next generation of entrepreneurs.