Influcracy

Influcracy is an influencer discovery platform that connects influencers and content creators with brands for their digital marketing needs. The company was founded in 2021 by Vinay Sawant and Dhruv Pawar, who have extensive experience in the digital marketing space. Influcracy's platform has analyzed over 50 million profiles across Instagram, YouTube, and TikTok to provide authentic follower and engagement data, lists of notable followers and engagements, audience demographics, and brand affinity analysis. As of the time of writing, the platform has 92,000 registered social media influencers from 173 countries, with a cumulative following of 540 million. For brands, Influcracy assists in identifying the right influencer based on location, gender, age, and style, along with providing pre-and-post campaign reports to ensure fair and dynamic pricing. The platform also offers a review system for influencers, payment processing capabilities, hashtag analysis, and audience micro-targeting.