Mavrck

Mavrck is an influencer marketing platform that enables global consumer brands to leverage the power of social proof and influencers to connect with their target audiences. The company offers an all-in-one advanced solution allowing marketers to discover, collaborate with, and manage relationships with influencers, advocates, referrers, and brand loyalists at scale. Brands can use Mavrck to create trusted content and insights for various customer journey touchpoints.

Through its self-service influencer manager, Mavrck allows marketers to take an automated, performance-based approach to influencer marketing campaigns. As of June 2022, over 5,000 marketing professionals at more than 500 global brands like Disney, Crocs, Express, and Netflix relied on Mavrck's technology. Since its founding in 2014, Mavrck has activated over 3 million creators and paid out more than USD 200 million in incentives.

Mavrck provides brands with sophisticated influencer discovery, curation tools, streamlined onboarding processes, communication channels, and robust reporting capabilities. By partnering with Mavrck in June 2022, brands can incorporate influencer marketing seamlessly into their managed affiliate campaign strategies through the platform's centralized dashboard offering a holistic view of affiliate and influencer initiatives.

In April 2022, Mavrck acquired social media marketing platform Later for an undisclosed amount after raising USD 135 million from Summit Partners. This investment aimed to combine Mavrck's influencer solutions with Later's link-in-bio tool and social analytics to provide more meaningful measurement of influencer partnerships' business impact for brands and better monetization opportunities for creators.