Daydream is an AI-powered conversational shopping platform that transforms online product discovery and search. The platform leverages generative AI, machine learning, and computer vision technology to enable natural language search queries and image recognition capabilities for finding fashion items. Users can describe what they're looking for in conversational language or upload images with specific requirements to receive personalized product recommendations. The platform aims to move beyond traditional keyword-based search to provide an intuitive shopping experience. The technology allows shoppers to make detailed queries such as requesting outfits for specific occasions or locations, and even search for variations of items they like with different attributes.
The platform focuses on women's and men's fashion as its first shopping category. Rather than fulfilling orders directly, Daydream operates as a shopping layer that generates revenue through commissions on sales. The company's technology provides access to what it describes as the largest high-quality branded fashion catalog available.
Key customers and partnerships
As of June 2024, Daydream has established partnerships with approximately 2,000 brands and retailers, including notable names such as Net-A-Porter, Altuzarra, Jimmy Choo, Doen, Everlane, Alo Yoga, and La DoubleJ. The platform aggregates products from both multi-brand and mono-brand retailers in its catalog.
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