Prodege

Prodege, established in 2005, is a marketing and consumer insights platform that helps brands, marketers, and agencies gather valuable data and market to target audiences. The company operates several reward-based websites and apps, including Swagbucks, MyPoints, InboxDollars, and ySense, where users can earn points or cash for activities such as online shopping, completing surveys, watching videos, and playing games. These points can be redeemed for gift cards or cash via PayPal. Prodege's business model is primarily based on affiliate marketing, earning commissions from partner brands when users make purchases through their platforms. The company has expanded its offerings through strategic acquisitions, including Pollfish, BitBurst, and AdGate Media in 2022. Prodege provides a range of services, including consumer surveys, data analytics, and marketing solutions. Its peeq platform allows clients to gather consumer insights quickly and efficiently. As of 2013, Swagbucks, one of Prodege's main properties, generated over USD 53 million in revenue and was operationally profitable.

Key customers and partnerships

Prodege collaborates with over 1,500 retail partners, including major brands such as Walmart, HP, and Expedia. The company has worked with BuzzFeed, providing data visualization tools to help demonstrate the effectiveness of BuzzFeed's advertising campaigns. Prodege's consumer insights services have been utilized by various companies for market research and consumer behavior analysis. Swagbucks had grown to become one of the leading rewards sites in the US, with a presence in multiple countries. The company's platforms collectively reach millions of engaged participants globally, offering brands access to valuable consumer data and marketing opportunities.