YYX Capital is an early stage venture capital firm that invests in next generation Consumer Internet, eCommerce and FinTech companies. We are founded on the core belief that deep domain and industry knowledge, operating expertise and extensive networks are fundamental to support early stage entrepreneurs from seed to success. Taking calculated risks are intrinsic to a startups success and by applying our proven playbooks - we formulate strategies to execute alongside teams as they scale.

YYX Capital

AMK Investment Office is a generation private family office.

AMK Investment Office

Monte Carlo Capital is a multistage venture capital firm investing in seed-stage disruptive technology companies and building positions over multiple rounds. Based in Monaco, MCC invests in the U.S., U.K., and EU, targeting tech-driven firms with strong market potential. Initially started by Ian as an angel investment vehicle, MCC has evolved into a venture capital firm with a dedicated team. The first fund is managed by Ian as a solo General Partner, supported by his team, leveraging experience from running over 50 syndicates previously. Ian founded Monte Carlo Capital (MCC) in 2009, initially as an angel investor to invest his own capital. Before launching MCC, he worked across Paris, London, Tokyo, Singapore, and Hong Kong at some of the world’s biggest investment banks. Until 2009, Ian was the regional Managing Director and Head of Capital Markets in Asia for Commerzbank, overseeing activities in equity derivatives, credit, precious metals, foreign exchange, debt capital markets, and the treasuries of Hong Kong, Singapore, and Shanghai. He is a winner of the 2019 ''Best European Angel Investor'' award and serves on the boards of EBAN—the Brussels-based pan-European angel organization representing the European angel community—and the Monaco Venture Capital Association. Ian has been a keynote speaker at numerous conferences globally and was an adjunct professor for venture capital and entrepreneurial finance at the International University of Monaco until 2021. A citizen of Monaco, he leads MCC's team based in the Principality.

Monte Carlo Capital

Squadron Venture Media is an offline media planning and buying agency entirely focused on start-ups and fast-growth companies. It is focused on meeting the unique needs of fast-growth businesses.

Squadron Venture Media

Angel Investment Network is a London-based investment company founded in 2004 whose aim is to connect entrepreneurs and investors. Today they have 35+ angel networks worldwide covering over 80 countries. They have over 150,000 investor members and over 600,000 entrepreneurs have signed up to use their services.

Angel Investment Network

SPARK Ventures, formerly NewMediaSpark, is an early-stage venture capital investor in Europe, providing equity investment to high growth technology, media and healthcare companies in the UK and Europe.     SPARK Ventures has been investing in early-stage businesses for 12 years and has a wealth of expertise in backing and developing companies from start-up through to eventual trade sale or IPO.

Spark Ventures

JamJar Investments is a venture capital firm that invest in high growth consumer brand businesses in both digital and non-tech. Its combination of operational, commercial and brand experience was honed over 14 years taking innocent from scratch to sale to Coca Cola for north of half a billion £. That journey means the company understand the journey of entrepreneurs, the highs the lows, the challenges and some of the solutions.  JamJar is the consumer Venture Capital fund run by the innocent drinks founders.

JamJar Investments

The Garage Soho is an early stage investor and brand builder. They invest £100K - £500K into companies pre-series A with a focus on technology enabled consumer brands.

The Garage Soho

Atami Capital is a privately-backed venture fund that acquires minority interests, working closely with existing management teams to create sustainable long-term value.

Atami Capital

Henderson Group is the holding company of the investment management group Henderson Global Investors.  Henderson Group's principal place of business is in London and since December 2003 has been listed on the London Stock Exchange and Australian Securities Exchange - appearing in the FTSE 250 and ASX 100 indices. Henderson Group has approximately 40,000 shareholders worldwide. Since 31 October 2008, the Group has been incorporated in Jersey.  Established in 1934 to administer the estates of Alexander Henderson, the first Lord Faringdon, Henderson Global Investors (Henderson) is a leading independent global asset management firm. The company provides its institutional, retail and high net-worth clients access to skilled investment professionals representing a broad range of asset classes, including equities, fixed income, property and alternative investments. With its principal place of business in London, Henderson is one of Europe's largest investment managers, with £92.7bn assets under management and employs around 1000 people worldwide (as at 31 March 2016).  In Europe, Henderson has offices in Amsterdam, Edinburgh, Frankfurt, Luxembourg, Madrid, Milan, Paris, Zurich and London. Henderson has had a presence in North America since 1999, when it acquired US real estate investment manager Phoenix Realty Advisers, and has offices in Boston, Chicago and Philadelphia. In Asia, Henderson has offices in New Delhi, Singapore (Asia headquarters), Hong Kong, Tokyo and Beijing as well as in Sydney, Australia.  With investment expertise across every asset class, Henderson's skilful investment managers invest in every major market around the globe. They are supported by a global team of researchers and economists who have a keen understanding of the economic forces driving the security markets and who undertake rigorous sector and theme analysis. Underpinning this process is a comprehensive risk-control framework to ensure that investment views are translated into portfolios managed in line with investors' risk and return requirements.

Henderson Global Investors

Established in 1796, Lombard Odier & Cie is the oldest firm of private bankers in Geneva and one of the largest in Switzerland and Europe.  The company attaches great importance to its independence - the key to its freedom of judgment - and has always remained true to its vocation: to preserve and grow the assets given to it to manage, and to help hand them down to future generations.

Lombard Odier

Numis Securities is an investment banking and stockbroking business for corporate and institutional clients.

Numis Securities

AIV Capital is a Private Equity and Venture Capital investor partnering with dynamic companies and strong management teams.

AIV Capital

Simba Sleep

Simba Sleep is an e-commerce company that offers a variety of mattresses. It brings together thousands of super-light comfort springs and support from precision-engineered foam in perfect harmony. The company is driven by a mission is to bring the importance of sleep back into focus, and help everyone wake up winning. Simba Sleep was founded in 2015 and is headquartered in London, England.

Simba Sleep is a British company that manufactures mattresses, mattress toppers, and other bedding products. Its flagship product is the Simba mattress, designed using data from over 10 million sleepers and featuring 2,500 conical pocket springs combined with responsive memory foam. Simba utilizes advanced technologies like open-cell foam structures and graphite-infused cooling layers to enhance breathability and temperature regulation.

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based mattress startup Simba Sleep that produces most advanced mattresses in the world bags €21.5M

Technology to customize and procure furniture

Furniture Tech

E-commerce in the Mattress Industry Report 2024, Featuring Casper, Emma, IKEA, Mlily, Nectar Sleep-Resident, Otto, Pepperfry, Saatva, Simba Sleep, Suning, Wayfair and Zinus - ResearchAndMarkets.com

Simba Sleep is a British company that manufactures mattresses, mattress toppers, and other bedding products. Its flagship product is the Simba mattress, designed using data from over 10 million sleepers and featuring 2,500 conical pocket springs combined with responsive memory foam. Simba utilizes advanced technologies like open-cell foam structures and graphite-infused cooling layers to enhance breathability and temperature regulation.
The company sources materials from local UK suppliers and manufactures its products in Yorkshire and Derbyshire. Simba emphasizes environmental sustainability by using eco-friendly materials and processes. Its mattresses are designed to adapt to different body types and sleeping positions, providing optimal comfort and support.
As of 2024, Simba has achieved sales of over 750,000 sleep products worldwide and has amassed over 200,000 reviews with an average rating of 4.76 stars. The company offers a 200-night trial period and a 10-year warranty on its mattresses.

Casper Sleep Inc. is an award-winning sleep company known for its design-driven products, unparalleled customer support, and seamless shopping experience. The company has revolutionized the mattress industry by offering a direct-to-consumer model, allowing customers to purchase affordable, high-quality mattresses online and have them delivered in a compact box.
Casper's mattresses are designed with three core principles in mind: cooling, support, and comfort. The company's research and development arm, Casper Labs, obsessively engineers its sleep offerings, including mattresses, pillows, bedding, and furniture. In January 2024, Casper unveiled a new line of mattresses reflecting the most up-to-date needs of customers, set to launch in February 2024.
Casper operates on a subscription-based model, where customers can purchase products directly from their ecommerce platform or through authorized retail partners. The company offers a 100-night risk-free trial, allowing customers to return the mattress if unsatisfied, and has it donated to charity or recycled. As of October 2019, Casper served over 1 million customers across eight countries and generated USD 439 million in revenue for the year.

Casper

MADE is a pioneering, family-founded British business dedicated to designing and manufacturing high-end, contemporary furniture. Their pieces are meticulously crafted from sustainable materials like solid wood sourced from European managed forests and estates with proper certifications. MADE embraces innovative technologies and continuously refines its practices to minimize environmental impact, aiming for low resource consumption, reduced emissions, and minimal waste disposal.
The company utilizes its own timber and sawdust waste to heat its factory, offers reupholstery services to extend furniture lifespan, and uses recyclable packaging materials. By producing furniture made-to-order, MADE ensures a respectful approach to resource utilization. With an internal Environmental Management system and ISO14001 accreditation, the brand maintains ethical working practices and a commitment to reducing harm to the environment, achieving the highest 'A' level rating on its Energy Performance Certificate (EPC).

MADE

Havenly is an online interior design service that provides professional design assistance to customers across the US. It connects customers with vetted interior designers who create customized design plans based on the customer's style preferences, space, and budget. The service offers two main packages - the Havenly Mini (USD 79) for a room refresh, and the Havenly Full (USD 129) for a complete room redesign.
The design process begins with a style quiz to determine the customer's design aesthetic. Customers are then matched with a designer based on their preferences, and they collaborate through an online platform. The designer shares initial concept boards, which the customer can provide feedback on, leading to a final design with a layout plan, 3D renderings (for the Full package), and a curated shopping list for purchasing furniture and decor.
Havenly's strength lies in its ecommerce integration, allowing customers to conveniently purchase the recommended products directly through the platform. The company partners with over 200 retailers to offer a wide range of furniture and decor options across various styles and price points. In February 2022, Havenly acquired The Inside, a direct-to-consumer home furnishings brand offering customizable furniture, expanding its product offerings.
In May 2022, Havenly introduced in-person design services in select US markets, combining virtual tools like 3D renderings with hands-on consultations and styling by designers. This expansion aligned with the company's mission to make interior design more accessible and personalized.

Havenly

GAIA is a leading Mexican furniture manufacturer renowned for its commitment to sustainability and environmental protection. The company is the first in Mexico to develop furniture using certified wood sourced from sustainable forests, steering clear of materials like MDF. GAIA's product line encompasses a diverse range, including sofas, chairs, dining sets, tables, beds, wardrobes, and more, catering to residential and commercial spaces alike.
The brand prides itself on offering high-quality, natural designs that prioritize functionality and durability. GAIA's philosophy revolves around creating innovative, eco-friendly products that can be recycled, thereby minimizing their environmental impact. In addition to its nine branches across Mexico, the company has forged partnerships with local NGOs, further solidifying its dedication to sustainability.
GAIA has pioneered a new concept of modularity for its bathroom furniture line, enabling customers to customize and compose their desired solutions from various components. This approach allows for tailored aesthetics by selecting from nine distinct front panel designs, including Simple, Natura, Twist, Robin, Orizzonte, Auto, Wave, Domino, and Garden. Customers can independently create and price their ideal furnishing solutions, ensuring a personalized experience.
The company's recent catalogue expansion introduced a range of vanity unit configurations, with options for drawer modules, door modules, open compartments, and side modules. GAIA offers a versatile selection of countertop materials, including polished or matte white ceramic, crystal glass, matte resin, marble, and wood, catering to diverse design preferences.
In February 2021, GAIA unveiled its flagship store in Mexico City's Colonia Roma area, a vibrant cultural and commercial hub. The store's façade features a striking design with hand-made black concrete panels and steel beams, creating a dynamic interplay of light and shadow.

GAIA

Includes companies that offer furniture for a monthly rental, offered on a subscription basis or rent-to-own basis

Companies that develop customized furniture based on specifications (material, color, design, etc.) selected on the website by the customer

Companies that develop IoT-enabled furniture, usually controlled via a mobile app (e.g., an app-controlled bed that allows users to customize bed settings, create lighting scenarios, open safe drawers, etc.)

Companies that provide an online marketplace for P2P and B2B2C buying and selling for both used and new furniture

Companies that offer ready-made furniture sold directly through the website

Companies that offer virtual interior design solutions to design spaces, including furniture. These companies also typically offer furniture sourcing, installation, and coordination activities

Companies that develop lego-like and modular furniture systems that are easy to assemble and disassemble. Also includes space-saving expandable furniture systems

Customized furniture based on specifications selected on the website by the customer or virtual designs

IoT-connected furniture typically with the option of control through a mobile app

Furniture rental platforms that offer furniture on subscription basis or rent-to-own basis

Some companies offer IoT-connected furniture with the option of control through a mobile app

Simba Sleep

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