Cuebiq is a location-based technology providing first-party location data and analytics tools for marketers and agencies to provide targeted ads and performance measurement of ad campaigns. The firm offers several solutions including 1) Workbench, a customer data platform (CDP) providing access to first-party location data, 2) real-time analytics tools to measure and attribute ad spend, and 3) audience segmentation tools that can be activated on demand-side ad platforms (DSP) or directly through Cubeiq.
The firm has a privacy-first approach to data gathering, providing access to 100+ online and offline customer data points while being compliant with key privacy regulations including CCPA and GDPR.
The firm has also entered into ~40 technology partnerships, including MediaMath, The Trade Desk, Yahoo, Kochava, and LiveRamp. In November 2021, the firm joined the Amazon Web Services (AWS) Accelerate Program making Cuebiq’s Workbench available on the AWS marketplace.
In response to the Covid-19 pandemic, the firm provided free access to location-based dashboards to provide insights on mobility flows, traveler analytics, and social inequality.
Key customers and partnerships
As of its last equity funding round in May 2018, the firm had 1,300+ users across a variety of sectors and a 2.4x YoY growth in its user base.
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