UK-based Rubies in the Rubble produces a range of products from mayos to ketchups using food waste. These products are made using fresh fruit and vegetables sourced from farms. The mayo uses a special ingredient, aquafaba, which is a plant-based alternative to eggs that is a byproduct of chickpeas.
The company has kept a close collaboration with Virgin Trains since May 2019 to collect surplus apples from trains and transform them into chutney which it then re-supplies back to trains. Due to COVID,a plan of launching a ketchup to UK pubs in March 2020 had to be postponed. Rubies in the Rubble is expanding across the UK with plans to reach global markets such including the US and the rest of Europe. The company’s products are used by major retailers and restaurants, including Waitrose, Tesco, and The Pig.
In May 2023, Rubies in the Rubble, launched a GBP 500,000 (~USD 629,285) crowdfunding campaign to expand globally.
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.