Formation 8 is a venture capital firm that provides financial and strategic capital to early growth smart enterprise and energy technology companies. They support entrepreneurs who seek to transform the most important global industries by solving hard problems with technology solutions. Partnership is in their DNA. Formation 8 value trusted relationships with entrepreneurs, investors, and strategic partners through their global network.  As a partner to young companies, Formation 8's goal is to create long-term, sustainable value through operational expertise and business development partnerships. Formation 8 leverage their deep and distributed networks to provide the market knowledge, deployment expertise, sales channels, and relationships needed to expand into and thrive in Asia. With local teams in Korea, China and Singapore, Formation 8 connect Silicon Valley start-ups to dynamic multinational corporations in these geographies.

Formation 8

Benchmark invests in and works alongside entrepreneurs building startups into transformational companies. They focus on early-stage venture investing in mobile, marketplaces, social, and infrastructure and enterprise software. Founded in 1995, the firm has offices in Woodside and San Francisco, California. The firm has been recognized for its commitment to open source and is noted for creating the first equal ownership and compensation structure for its partners. The five equal general partners who take board seats and a hands-on approach to every entrepreneur and company they back, with no junior investment staff. Current general partners are Chetan Puttagunta, Sarah Tavel, Victor Lazarte, Peter Fenton, and Eric Vishria. Benchmark has had 37 exits since beginning of 2011; 14 IPOs and 23 M&As representing a total market value of more than $60 billion. Benchmark’s current portfolio of early-stage venture investments includes private market leaders such as Uber, Snapchat, Tinder, Stitch Fix, Elastic and Cyanogen; recent IPOs and acquisitions such as Twitter, Instagram, Yelp, League of Legends, Jasper, OpenTable, New Relic, Hortonworks, Amplitude, Confluent, GrubHub, Zendesk and Zillow; and franchise companies from Juniper to eBay to Red Hat.

Benchmark

Founded in 2000, Northgate Capital is a global venture capital and private equity firm with investment offices in San Francisco and London, and an affiliate office in Mexico City. Collectively, the firm manages $4.8Bn in AuM and employs 50+ investment and finance professionals across its global locations. Northgate’s investment programs focus on venture capital – Fund-of-Funds and Direct – with additional programs in private equity – global small market Fund-of-Funds, Mexico growth equity and mezzanine finance.

Northgate Capital

Founded in 2000, Industry Ventures is an investment firm that focuses on making venture capital investments. The firm makes investments through secondary opportunities, primary fund investments and direct co-investments in venture-backed companies. The firm has $3.5B in AUM and is headquartered in San Francisco, California.

Industry Ventures

Tenaya Capital is a venture capital firm with offices in Woodside, California, and Boston, Massachusetts. Founded in 1995 as Lehman Brothers Venture Partners, they became an independent company in 2009. Over the years they've raised five funds representing over $1 billion of committed capital, investing it in a wide range of high-growth technology companies including software, consumer Internet, communications, semiconductors, electronics, and cleantech.

Tenaya Capital

Tao Capital Partners invests in technology, transportation, healthcare, education, and food businesses that have a sustainable positive impact. It is an active investor that supports companies through various stages of their life-cycle. Tao Capital Partners was founded in 2002 and is based in San Francisco, California.

Tao Capital Partners

Sozo Ventures was formed in 2011 to invest in and support IT ventures with their global expansion. We invest in category leaders in advanced data technologies, ecommerce, enterprise cloud, fintech, IOT and healthcare IT, among other emerging sectors. We are structured to connect the most ambitious entrepreneurial teams with the world's most advanced and respected customers and distributors. We are at our best when we can share our expertise well before expansion strategies are set.

Sozo Ventures

GC Hotel Tech

Revinate

Revinate empowers hoteliers to connect directly with guests at every touchpoint to deliver delightful experiences and drive direct revenue. Our data platform and guest communication solutions put hoteliers in control of every step of their guests’ journeys — initial research, booking, check-in, throughout the stay, and even after check-out. We do this all using the communication channels that the guests prefer, whether it’s voice, text, email, or web chat. We have 4 international offices, located in California, Oregon, Amsterdam, and Singapore.

<div>Revinate is a SaaS company that provides solutions to the hospitality industry with a focus on personalizing guest communications. This includes research and booking, check-in, during the stay, and post-checkout. Revinate provides upsell offers and feedback requests across multiple channels, including voice, text, email, and web chat. To achieve this, the company has several offerings, including the Guest Data Platform, allowing hoteliers to view data on guest profiles (January 2020); Revinate Ivy, an AI-powered text messaging platform that facilitates communication between hoteliers and guests; Revinate Marketing, to deliver personalized campaigns and upsell offers to travellers; and Reservation Sales, to provide personalized guest bookings. Revinate Marketing offers three subscription-based pricing options to users.</div>

Travel Tech

Hotel Digital Marketing Software Market 2024-2031- Intelier, Travel Tripper, Revinate, Guestcentric, Sojern, Milestone ...

<div>
 
 Revinate is a SaaS company that provides solutions to the hospitality industry with a focus on personalizing guest communications. This includes research and booking, check-in, during the stay, and post-checkout. Revinate provides upsell offers and feedback requests across multiple channels, including voice, text, email, and web chat. To achieve this, the company has several offerings, including the Guest Data Platform, allowing hoteliers to view data on guest profiles (January 2020); Revinate Ivy, an AI-powered text messaging platform that facilitates communication between hoteliers and guests; Revinate Marketing, to deliver personalized campaigns and upsell offers to travellers; and Reservation Sales, to provide personalized guest bookings. Revinate Marketing offers three subscription-based pricing options to users.
 
 
 Revinate acquired two companies in 2021: Go Moment (to integrate its AI-driven messaging and commerce capabilities with Reviate&rsquo;s direct booking platform) and NAVIS (to create the Revinate Reservation Sales solution).
 
 
 Key customers and partnerships
 
 
 As of February 2023, the company had more than 12,000 hotels using its Guest Data platform. Notable customers include Graduate Hotels, Ace Hotel, The Ovolo Group, LVMH, and Atlantica Hotels &amp; Resorts.
 
 
 The company has a network of 65 partners in areas like property management systems. Notable companies include Booking.com, to integrate guest reviews onto its platform; StayNTouch, for the integration of cloud-based PMS into its platform (November 2016); TripAdvisor, to allow Revinate clients to monitor TripAdvisor data (January 2011); Sabre, to integrate its CMS; and IdeaS, to allow Revinate clients to integrate reputational data to determine pricing power (May 2015).
 
 
 Product integrations include that with QuickText AI (April 2021), Cenium (September 2019), SkyTouch (June 2019), and HotelChamp (June 2018).
 
 
 
</div>

Sonder is a short-term rental startup that acquires and refurbishes apartments in popular urban areas and offers them for rent through various channels, including Airbnb, Expedia, and its own website. The company typically enters into three- to five-year leases (including fixed leases and mixed leases) or revenue-sharing agreements with landlords to occupy entire floors of buildings. Sonder’s contracts include provisions that reduce rates during economic downturns, such as a clause that decreased rents by 8% during the pandemic. Unlike other home-sharing firms that have faced difficulties with local lodging regulations, Sonder either holds hotel licenses or operates in buildings that permit short-term rentals.&nbsp;Its apartments offer hotel amenities, such as professional cleaning services, fresh designs, and a concierge service accessible through an app. With the help of its app and digital door locks, guests can check-in to their rooms without any face-to-face interactions. As a result, Sonder's offering was well-suited for maintaining social distance during the pandemic. Sonder aims to extend its reach by expanding to other regions, including Asia. Sonder is also planning to broaden its offerings to include properties such as resorts, villas, and residences. Moreover,&nbsp; Sonder aims to establish a franchise model and sell its software solutions to outside operators. In <a href="https://sp-edge.com/updates/20463">July 2023 </a>, Sonder launched its first hotel collection, ‘Powered by Sonder’, a collection of boutique hotels, each with its own distinctive design aesthetic, utilizing Sonder's technology and operated by the company.&nbsp;As of January 2023, Sonder served more than one million guests in more than 9,000 live units, across more than 40 cities and 10 countries. It expected to grow its portfolio to 56,000 units by 2024.&nbsp;In <a href="https://sp-edge.com/updates/27990">March 2024 </a>, Sonder lost some properties to competing companies such as Kasa Living, Placemakr, AvantStay, and Blueground. The shift in property management occurred after Sonder attempted to renegotiate lease terms or exit from master leases.&nbsp;Key customers and partnerships<a href="https://sp-edge.com/updates/32761">In August 2024</a>, Sonder signed a licensing agreement to sell 9,000+ of its units to Marriott International with plans to integrate an additional 1,500 units into the Marriott system in the future. Previously,In September 2022, Sonder partnered with RateGain Travel technologies to strengthen its presence on the GDS by introducing its own dedicated chain code titled SS. The company also partnered with Hotel Engine, a lodging performance network, to offer its services to its network of over 550,000 business travelers (October 2021).&nbsp;

Sonder

Ukio is a Barcelona-based company that provides short-term rental apartments directed at remote workers and other professionals on the move. Ukio offers rental apartments for stays ranging 1–11 months, with an average stay of four to five months. Guests can book for a set period and have the option to extend their stay through the company's online platform. Ukio signs 7- to 10-year leases for its apartments with individual property owners, real estate developers, and family offices.Ukio’s rentals range from EUR 1,750–5,000 (~USD 1,900–5,400) per month. The monthly payment covers utilities, maintenance, taxes, and all the standard amenities included in a hotel stay. Each apartment includes a concierge and reception area, with some having additional services, such as weekly-cleaning facilities. As of August 2024, Ukio operated in Barcelona, Madrid, Lisbon, Berlin and Paris and planned to expand to other cities such as London, and Dublin.

Ukio

NUMA (formerly known as Cosi) is a German provider of alternative accommodation that offers short-term rental units in over 3,000 locations in cities like Berlin, Munich, Rome, and Vienna. The company signs long-term leases with property owners and remodels the apartments by furnishing and designing the interiors, before renting them out as a hotel alternative. NUMA uses automation and smart pricing to increase occupancy rates and provides a comprehensive digital service for the entire guest experience by reducing booking and check-in/checkout timing to less than 60 seconds. NUMA differentiates itself from similar companies like Sonder by targeting a broader demographic and offering a “tech franchise” solution called “NUMA Go,” where third-party hoteliers can use NUMA's technology for a share of their revenue. NUMA also offers B2B travel solutions through its dedicated corporate booking team and its offering of corporate travel rates.In June 2021, NUMA expanded its services to Spain, Italy, Austria, and the Czech Republic by acquiring local short-term rental provider, Friendly Rentals. NUMA planned to further expand its operations in existing and new markets, such as France, the UK, Ireland, and the Nordic region. Additionally, NUMA made plans to enter the Portuguese market with the opening of a 77-unit hotel in Lisbon in Q2 2024.

numa

TravelPerk offers business travel options for customers. TravelPerk is headquartered in Barcelona and has additional offices in London, Berlin, Chicago, and Miami. The platform uses proprietary technology to provide booking, management, and reporting for business trips. It allows travellers to compare and book various modes of transportation, such as trains, cars, flights, hotels and apartments from various providers including KAYAK, Skyscanner, Expedia, Booking.com, and Airbnb. The company aims to provide flexibility to travellers while giving companies control over travel expenses.In November 2021, TravelPerk launched “TravelPerk Events” to bring dispersed teams together for face-to-face meetings. To make in-person meetings more sustainable, TravelPerk also provides customers with the option to estimate their carbon footprint and neutralize their emissions, achieving this through the acquisition of Susterra (September 2021). This also includes GreenPerk, a sustainability tool that directly reduces carbon emissions through initiatives run by its partner, Atmosfair. Other notable acquisitions included that of AmTrav (<a href="https://sp-edge.com/updates?industryIds=101">June 2024</a>), UK-based rival, Click Travel (July 2021) and US-based rival, NexTravel (January 2021).TravelPerk uses a subscription- and commission-based business model that includes a freemium plan, with paid plans starting at USD 99 per month and commission fees starting at 3% per booking.Key customers and partnershipsTravelPerk struck a partnership with Southwest Airlines in January 2021 to broaden its US-based inventory, becoming one of the first non-US travel management companies to enter a partnership with the airline company. Other partners include Lufthansa Group Airlines, Midnight Trains, Divvy, and Skyscanner.TravelPerk doubled its customer acquisition rate in 2020 and catered to more than 6,000 businesses, including brands like Wise, Farfetch, GetYourGuide, and Monzo, as of September 2024

TravelPerk

Omio is a Berlin-based travel platform that allows users to search, compare and book transportation options across Europe, the US, and Canada. Founded in 2013 as GoEuro, the company rebranded to Omio in 2019 to reflect its expanded global presence. Omio's platform aggregates and displays train, bus, flight, ferry and car rental options from over 1,000 transportation providers across 37 countries. Users can compare routes, prices, and travel times across different modes of transport in a single search.The company's technology integrates directly with transportation providers to offer real-time pricing and availability. Omio generates revenue through commissions on bookings as well as service fees. As of 2022, Omio's platform facilitated enough ticket sales to fill 30 trains and 300 buses daily. The company has seen significant growth, with ticket bookings in 2022 reaching 140% above pre-pandemic levels. Omio has also observed a shift toward mobile bookings, with 80% of tickets now purchased via its mobile app.Key customers and partnershipsOmio has partnerships with hundreds of transportation companies across Europe and North America, including major providers like Renfe, Deutsche Bahn, SNCF, Flixbus, and Amtrak. In 2022, Omio partnered with Uber to integrate its inventory into the Uber app in the UK, allowing Uber users to book train and coach tickets. In 2023, Omio collaborated with Ecosia to launch a "tree-planting rail travel search tool" that promotes train travel as a more sustainable transport option. Omio has also integrated its booking capabilities into platforms like Kayak and Huawei devices.&nbsp;In August 2024, Omio announced a partnership with Ryanair to sell the airline's tickets as an approved online travel agent.

Omio

Platforms to search, compare, plan, and/or book flights, hotels, buses, trains and travel packages.

Platforms to search, compare, plan, and book alternative lodging in privately owned properties, including apartments and homes

Platforms to search, compare, plan, and book tours, events, and other travel-related recreational activities

Providers of corporate travel management solutions that help businesses with planning, controlling, tracking, and reporting on business travel activities, as well as distribution solutions and B2B booking engines

Car rental and ride-sharing solutions for long-distance travel

Providers of battery-powered luggage products equipped with technologies such as USB charging, built-in scales, TSA-approved locks, and real-time location tracking via GPS and cellular networks

Providers of technology-enabled solutions to enhance the guest experience, such as contactless and automated check-in services.

Providers of technology-based solutions for accommodation providers, tour/experience operators to optimize revenue and operations.

Some solutions under the B2B travel solutions segment operate under a B2B SaaS model

Some online search/booking and revenue management solutions use AI/ML for product development

Revinate

About EDGE

Contact Us

Resources

Area of Focus

Technology Research Made Effortless