Madrona Venture Labs is a startup studio that builds companies from scratch. Madrona Venture Labs is based in Seattle and housed at Madrona Venture Group. The studio makes use of money from its funds to incubate concepts and recruit a management crew to ultimately run the enterprise.  Founded in 2014, MVL has spun out greater than a dozen firms, together with some that had been later acquired by Nordstrom, Uber, and Mailchimp.

Madrona Venture Labs

Couchsurfing began in 2004 as a small passion project by founders Casey Fenton, Daniel Hoffer, Sebastian Le Tuan and Leonardo Bassani da Silveira. An email to a group of students in Iceland gave birth to the idea that people anywhere would want to share their homes with strangers (or, as we like to call them, friends you havenâ€™t met yet ).

Couchsurfing

Direct Travel is ranked as one of the top Travel Management Companies in the U.S. They provide their clients with significant cost savings programs, innovative technology solutions and consultative, world-class service. They remain steadfast in their business ethic, never losing sight of the needs of their customers. Their accomplishments in the travel industry illustrate their philosophy that success is a direct result of developing the finest professional staff supported by state-of-the-art systems.

Direct Travel

Otto

Otto is a startup developing an intelligent and autonomous AI travel adviser for business travelers.

Otto is an AI-powered travel assistant designed for business travelers, particularly those without access to corporate travel management services. Launched in 2024, the company utilizes AI models and methods to create a personalized travel planning and booking experience. Otto learns user preferences to plan, book, and manage trips autonomously, including favorite airlines, specific flights, and preferred hotels.&nbsp;

Travel Tech

Otto is an AI-powered travel assistant designed for business travelers, particularly those without access to corporate travel management services. Launched in 2024, the company utilizes AI models and methods to create a personalized travel planning and booking experience. Otto learns user preferences to plan, book, and manage trips autonomously, including favorite airlines, specific flights, and preferred hotels.&nbsp;The AI agent can handle complex queries by leveraging various hotel data providers and airline schedule databases, such as finding hotels with specific amenities or within walking distance of meeting locations. Otto aims to provide on-trip support, offering real-time assistance with flight changes and other travel adjustments. Its target market is the unmanaged business travel sector in the US, estimated at USD 156 billion.&nbsp;As of <a href="https://www.businesstravelnews.com/Technology/Otto-Raises-6M-for-AI-Assisted-Unmanaged-Biz-Travel">September 2024</a>, Otto’s platform was in alpha. It was expected to be rolled out to a broader beta test by the end of the year and a full rollout in the first quarter of 2025. Key customers and partnershipsOtto has partnered with Spotnana and Direct Travel to enhance its travel content and booking capabilities.&nbsp;Competitors: None under coverage (Otto offers an AI-powered travel assistant specifically designed for business travelers.)

Sonder is a short-term rental startup that acquires and refurbishes apartments in popular urban areas and offers them for rent through various channels, including Airbnb, Expedia, and its own website. The company typically enters into three- to five-year leases (including fixed leases and mixed leases) or revenue-sharing agreements with landlords to occupy entire floors of buildings. Sonder’s contracts include provisions that reduce rates during economic downturns, such as a clause that decreased rents by 8% during the pandemic. Unlike other home-sharing firms that have faced difficulties with local lodging regulations, Sonder either holds hotel licenses or operates in buildings that permit short-term rentals.&nbsp;Its apartments offer hotel amenities, such as professional cleaning services, fresh designs, and a concierge service accessible through an app. With the help of its app and digital door locks, guests can check-in to their rooms without any face-to-face interactions. As a result, Sonder's offering was well-suited for maintaining social distance during the pandemic. Sonder aims to extend its reach by expanding to other regions, including Asia. Sonder is also planning to broaden its offerings to include properties such as resorts, villas, and residences. Moreover,&nbsp; Sonder aims to establish a franchise model and sell its software solutions to outside operators. In <a href="https://sp-edge.com/updates/20463">July 2023 </a>, Sonder launched its first hotel collection, ‘Powered by Sonder’, a collection of boutique hotels, each with its own distinctive design aesthetic, utilizing Sonder's technology and operated by the company.&nbsp;As of January 2023, Sonder served more than one million guests in more than 9,000 live units, across more than 40 cities and 10 countries. It expected to grow its portfolio to 56,000 units by 2024.&nbsp;In <a href="https://sp-edge.com/updates/27990">March 2024 </a>, Sonder lost some properties to competing companies such as Kasa Living, Placemakr, AvantStay, and Blueground. The shift in property management occurred after Sonder attempted to renegotiate lease terms or exit from master leases.&nbsp;Key customers and partnerships<a href="https://sp-edge.com/updates/32761">In August 2024</a>, Sonder signed a licensing agreement to sell 9,000+ of its units to Marriott International with plans to integrate an additional 1,500 units into the Marriott system in the future. Previously,In September 2022, Sonder partnered with RateGain Travel technologies to strengthen its presence on the GDS by introducing its own dedicated chain code titled SS. The company also partnered with Hotel Engine, a lodging performance network, to offer its services to its network of over 550,000 business travelers (October 2021).&nbsp;

Sonder

Ukio is a Barcelona-based company that provides short-term rental apartments directed at remote workers and other professionals on the move. Ukio offers rental apartments for stays ranging 1–11 months, with an average stay of four to five months. Guests can book for a set period and have the option to extend their stay through the company's online platform. Ukio signs 7- to 10-year leases for its apartments with individual property owners, real estate developers, and family offices.Ukio’s rentals range from EUR 1,750–5,000 (~USD 1,900–5,400) per month. The monthly payment covers utilities, maintenance, taxes, and all the standard amenities included in a hotel stay. Each apartment includes a concierge and reception area, with some having additional services, such as weekly-cleaning facilities. As of August 2024, Ukio operated in Barcelona, Madrid, Lisbon, Berlin and Paris and planned to expand to other cities such as London, and Dublin.

Ukio

NUMA (formerly known as Cosi) is a German provider of alternative accommodation that offers short-term rental units in over 3,000 locations in cities like Berlin, Munich, Rome, and Vienna. The company signs long-term leases with property owners and remodels the apartments by furnishing and designing the interiors, before renting them out as a hotel alternative. NUMA uses automation and smart pricing to increase occupancy rates and provides a comprehensive digital service for the entire guest experience by reducing booking and check-in/checkout timing to less than 60 seconds. NUMA differentiates itself from similar companies like Sonder by targeting a broader demographic and offering a “tech franchise” solution called “NUMA Go,” where third-party hoteliers can use NUMA's technology for a share of their revenue. NUMA also offers B2B travel solutions through its dedicated corporate booking team and its offering of corporate travel rates.In June 2021, NUMA expanded its services to Spain, Italy, Austria, and the Czech Republic by acquiring local short-term rental provider, Friendly Rentals. NUMA planned to further expand its operations in existing and new markets, such as France, the UK, Ireland, and the Nordic region. Additionally, NUMA made plans to enter the Portuguese market with the opening of a 77-unit hotel in Lisbon in Q2 2024.

numa

TravelPerk offers business travel options for customers. TravelPerk is headquartered in Barcelona and has additional offices in London, Berlin, Chicago, and Miami. The platform uses proprietary technology to provide booking, management, and reporting for business trips. It allows travellers to compare and book various modes of transportation, such as trains, cars, flights, hotels and apartments from various providers including KAYAK, Skyscanner, Expedia, Booking.com, and Airbnb. The company aims to provide flexibility to travellers while giving companies control over travel expenses.In November 2021, TravelPerk launched “TravelPerk Events” to bring dispersed teams together for face-to-face meetings. To make in-person meetings more sustainable, TravelPerk also provides customers with the option to estimate their carbon footprint and neutralize their emissions, achieving this through the acquisition of Susterra (September 2021). This also includes GreenPerk, a sustainability tool that directly reduces carbon emissions through initiatives run by its partner, Atmosfair. Other notable acquisitions included that of AmTrav (<a href="https://sp-edge.com/updates?industryIds=101">June 2024</a>), UK-based rival, Click Travel (July 2021) and US-based rival, NexTravel (January 2021).TravelPerk uses a subscription- and commission-based business model that includes a freemium plan, with paid plans starting at USD 99 per month and commission fees starting at 3% per booking.Key customers and partnershipsTravelPerk struck a partnership with Southwest Airlines in January 2021 to broaden its US-based inventory, becoming one of the first non-US travel management companies to enter a partnership with the airline company. Other partners include Lufthansa Group Airlines, Midnight Trains, Divvy, and Skyscanner.TravelPerk doubled its customer acquisition rate in 2020 and catered to more than 6,000 businesses, including brands like Wise, Farfetch, GetYourGuide, and Monzo, as of September 2024

TravelPerk

Omio is a Berlin-based travel platform that allows users to search, compare and book transportation options across Europe, the US, and Canada. Founded in 2013 as GoEuro, the company rebranded to Omio in 2019 to reflect its expanded global presence. Omio's platform aggregates and displays train, bus, flight, ferry and car rental options from over 1,000 transportation providers across 37 countries. Users can compare routes, prices, and travel times across different modes of transport in a single search.The company's technology integrates directly with transportation providers to offer real-time pricing and availability. Omio generates revenue through commissions on bookings as well as service fees. As of 2022, Omio's platform facilitated enough ticket sales to fill 30 trains and 300 buses daily. The company has seen significant growth, with ticket bookings in 2022 reaching 140% above pre-pandemic levels. Omio has also observed a shift toward mobile bookings, with 80% of tickets now purchased via its mobile app.Key customers and partnershipsOmio has partnerships with hundreds of transportation companies across Europe and North America, including major providers like Renfe, Deutsche Bahn, SNCF, Flixbus, and Amtrak. In 2022, Omio partnered with Uber to integrate its inventory into the Uber app in the UK, allowing Uber users to book train and coach tickets. In 2023, Omio collaborated with Ecosia to launch a "tree-planting rail travel search tool" that promotes train travel as a more sustainable transport option. Omio has also integrated its booking capabilities into platforms like Kayak and Huawei devices.&nbsp;In August 2024, Omio announced a partnership with Ryanair to sell the airline's tickets as an approved online travel agent.

Omio

Platforms to search, compare, plan, and/or book flights, hotels, buses, trains and travel packages.

Platforms to search, compare, plan, and book alternative lodging in privately owned properties, including apartments and homes

Platforms to search, compare, plan, and book tours, events, and other travel-related recreational activities

Providers of corporate travel management solutions that help businesses with planning, controlling, tracking, and reporting on business travel activities, as well as distribution solutions and B2B booking engines

Car rental and ride-sharing solutions for long-distance travel

Providers of battery-powered luggage products equipped with technologies such as USB charging, built-in scales, TSA-approved locks, and real-time location tracking via GPS and cellular networks

Providers of technology-enabled solutions to enhance the guest experience, such as contactless and automated check-in services.

Providers of technology-based solutions for accommodation providers, tour/experience operators to optimize revenue and operations.

Some solutions under the B2B travel solutions segment operate under a B2B SaaS model

Some online search/booking and revenue management solutions use AI/ML for product development

<div>
 B2B travel AI agent firm Otto secured 6 million USD in a seed funding round led by Madrona Ventures. Direct Travel also participated, as did angel investors consisting of past top-tier executives from Uber, Expedia, Orbitz, and Farecast.
 The funds raised are to be used for hiring engineers to further product development.
 Otto was established in 2024 and offers AI-powered booking assistance for small B2B clients. It can remember user preferences such as their preferred hotel and flight bookings. The company is set to release an alpha version of its product to selective US users in September, with a beta version planned for a rollout by year-end 2024.
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Otto

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