Reform RX

Reform RX is a connected fitness equipment company that developed the world's first commercial-grade, digitally connected Pilates reformer. Founded in 2018 by Yvette McGaffin, a functional movement specialist, and Neal McGaffin, the company aims to revolutionize the Reformer Pilates experience by combining traditional techniques with advanced technology. The Reform RX machine features a 21.5-inch sweat-resistant touchscreen that provides access to a library of over 100 live and on-demand classes led by expert instructors. The reformer is equipped with built-in data tracking capabilities, monitoring user movement to the thousandth of a second and recording key biometrics such as calories burned, heart rate, and total output.

The machine's design includes a Smart Spine track with sensors for enhanced feedback, a leg exerciser pedal for additional exercises, and customizable resistance settings. Reform RX offers various accessories like a box and jump board to increase workout complexity. The company's proprietary software allows for up to eight user profiles, providing personalized workout recommendations and progress tracking. Reform RX generated USD 1 million in revenue within two weeks of its launch and sold out its initial product line in the first quarter of 2023. The reformer is priced at USD 4,995, with an additional USD 39 monthly subscription fee for access to the digital content platform.

Key customers and partnerships

Reform RX has gained traction among Pilates enthusiasts and fitness industry professionals. The company has attracted high-profile clients, including "Game of Thrones" producer Bernadette Caulfield, who is also an investor in the company. Reform RX has partnered with celebrity trainers such as Kourtney McCullough, Alyssa Sparks, and Lucas Lombardo to create content for its platform. In December 2022, the company named celebrity trainer Andrea Speir as its Head of Content to oversee strategy for the digital subscription platform. Reform RX has expanded its reach to 13 countries and continues to grow its presence worldwide. The company operates a showroom and filming studio in Newport Beach, California, in addition to its filming studio in Belfast, UK, to produce content for its digital platform.