CUDIS is a Web3 and AI-powered wellness ring developed by BeatBit Wellness Lab. Launched in 2024, the CUDIS ring tracks various biometric data including heart rate, sleep patterns, stress levels, and activity. The device encrypts users' wellness data and indexes it on the Solana blockchain, storing it anonymously on the InterPlanetary File System (IPFS). This data is then used to train customizable AI modules that generate personalized insights on users' mental and physical performance.
The CUDIS ring features a titanium construction with a rotatable ceramic body, IP68 waterproof rating, and a 7-day battery life. It is compatible with both Android and iOS devices. The accompanying mobile app provides users with a biometric data dashboard and access to an AI wellness coach offering personalized advice. Unlike competitors that charge monthly subscription fees, CUDIS allows users to access premium features without additional costs.
A key differentiator of CUDIS is its rewards mechanism, which enables users to monetize their health data. The company has introduced SALUS, a point-based user incentive wellness system that reflects users' engagement in their wellness journey. Users can earn points through activities such as purchasing the ring, inviting new members, wearing the ring daily, and interacting with the in-app wellness coach. In August 2024, CUDIS announced plans for a token launch in Q4 2024, which will allow users to convert their earned points into cryptocurrency on the Solana blockchain.
Key customers and partnerships
CUDIS has partnered with several professional athletes as part of its Pro Athlete Ambassador Program. These include Kate Knifton, an Olympic rower from Team US; Patrick Schilz, a former member of the German mountain biking national team and current Ironman competitor; Naomi Metzger, a British triple jump champion; and Cam Aliabadi, a motorsport racer. The company has also secured strategic partnerships with Marinade Finance and Roger Dubuis.
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