DanAds

DanAds is an AdTech platform specializing in developing self-serve, white-label ad server solutions for small and medium-scale enterprise (SME) publishers. Founded in Sweden, the firm provides both custom enterprise solutions and off-the-shelf solutions to automate publishers' tasks including automated billing and refunds, ad approvals, real-time inventory availability checks, and automated reporting. The firm also has an in-house marketing solution where it creates private ad channels for the exclusive use of a firm's marketing team. The firm builds its ad server infrastructure and operates on Amazon’s cloud (AWS), enabling it to fully integrate its platform with customer relationship management (CRM), enterprise resource planning (ERP), demand-side ad platform (DSP), and other systems. 

In November 2023, DanAds launched Nine Ad Manager , a  new service provides SMEs in Australia with an AI-enabled advertising platform specifically for video content.

Key customers and partnerships

As of April 2022, the firm's clients include global publishers and brands like The Washington Post, Roku, SoundCloud, Tripadvisor, and the Expedia Group.  

Funding and Financials

In April 2022. DanAds obtained a EUR 8 million (~USD 8.6 million) loan from the European Investment Bank (EIB) to further grow its platform. In December 2021, the firm raised EUR 10.2 million (~USD 11 million) in a venture capital round, with a post-money valuation of EUR 64.4 million (~USD 69.5 million), more than doubling its value compared to its previous funding round in April 2021. The firm also stated in December 2021 that it planned to be publicly listed within the following 12–18 months.

In 2021, the firm reported a 500% growth in the total value of ad bookings made through its platform and expected to reach a revenue of EUR 41 million (~USD 45 million) by 2024.