Plattar

Plattar is a Melbourne-based company that offers an augmented reality as a service (ARaaS) platform. It enables businesses to create, manage, and deploy 3D and augmented reality (AR) experiences for their products across various customer touchpoints. The platform allows users to build interactive 3D product viewers, AR experiences (webAR), virtual 3D spaces, and advanced 3D configurators without coding skills.

Plattar's technology empowers customers to visualize and customize products in a realistic 3D environment, facilitating better purchasing decisions and reducing product returns. The platform supports publishing 3D and AR content to websites, ecommerce platforms, sales apps, in-store displays, and other channels. It caters to brands, retailers, and agencies seeking to enhance customer engagement, drive sales, and streamline the sales process through immersive product experiences.

Plattar's no-code approach makes it accessible to users of all skill levels, allowing them to create, curate, and manage 3D assets and experiences from a single intuitive platform. The company's 3D configurators enable customers to personalize products by changing configurations, colors, and features in real-time, leading to increased sales of customized products. Plattar's solution has been adopted by businesses across various industries, including Australia Post, Red Bull, PwC, and SKOPE. In May 2017, the company secured USD 1.1 million in pre-launch seed funding, with News Corp Australia investing for the first time.

Key customers and partnerships

Plattar has partnered with several notable companies across different sectors. Among its early adopters was Escape to Paradise, a home decor retailer that achieved a 300% return on investment using Plattar's self-branded app. The app enabled customers to visualize products like cushions and bed throws in their homes before purchasing.

REA Group, a real estate company majority-owned by News Corp, has been utilizing Plattar's platform since 2017 to create AR marketing materials that integrate with print advertisements.

Other companies that have trialed Plattar's solutions include UNSW (University of New South Wales), Swinburne University, and SKOPE, a refrigeration and food service product manufacturer. SKOPE leveraged Plattar's 3D and webAR capabilities to provide realistic representations of its products, enabling end-users to visualize how they would look and function in their establishments.