Bending Spoons

Bending Spoons, founded in 2013 and headquartered in Milan, Italy, is a technology company that specializes in developing and acquiring mobile applications. The company's portfolio includes popular apps like Splice (video editing), Remini (AI-powered photo enhancement), and 30-Day Fitness. As of January 2024, Bending Spoons' apps had over 500 million downloads and approximately 90 million monthly active users. The company's business model focuses on acquiring digital products with proven market fit and improving them through technological enhancements and operational changes. In FY2023, Bending Spoons' revenues grew to USD 392 million, up from USD 162 million in 2022, with projections of reaching USD 500 million in 2024. The company has been profitable since its inception. In January 2024, Bending Spoons acquired Meetup and Mosaic Group's mobile apps suite. In January 2024, the company also purchased Hopin's video streaming assets. In February 2024, Bending Spoons announced its agreement to acquire Brightcove, a cloud platform for video content management and monetization, in a USD 233 million all-cash deal. In July 2024, the company acquired WeTransfer, a file-sharing service. Three-quarters of Bending Spoons' 400 employees are technical hires, with the team representing 35 different countries.

Key customers and partnerships

Brightcove's client portfolio includes major brands such as Marriott Hotels, Ford, and Johnson & Johnson. Remini, one of Bending Spoons' flagship products, has emerged as a significant player in the AI space with 90 million monthly active users as of May 2024, making it the second most-used generative AI product globally.