Encantos

Founded in 2015 by Wolfe Pereira, his wife Nuria Wolfe, Susie Jaramillo, and Carlos Hoyos, Encantos designs products, entertainment, and educational materials that adapt to the evolution of demographics in the US. Its products focus on building learning skills, literacy skills, and life skills in children aged 14 and under. Brands include Canticos, a bilingual preschool product; Tiny Travelers, which focuses on geography, language, and culture; Skeletitos; and Issa's Edible Adventures. In 2020, the company launched the Canticos app, a subscription-based service consisting of digital and physical learning products (called "storyworlds") for pre-school and primary school-age children. The company aims to derive 95% of its revenue from subscriptions.

In December 2020, Macmillan Children’s Publishing Group, a US division of UK-founded Macmillan Publishing, formed a strategic partnership with Encantos. Under the partnership, Macmillan will distribute Encantos’ current catalog and partner on developing new titles based on Encantos’ existing and future brands. In August 2021, Encantos announced plans to partner with Arizona State University to codesign elementary school learning content. In February 2022, the company partnered with SUMA Wealth, a financial technology company for US-based Latin youth, to create educational programs focused on Web3 including NFTs and cryptocurrencies for its members, and provide them with exclusive access and opportunities to acquire NFTs from Encantos creators.

In June 2021, the company announced plans to include a creator platform on its new “Encantos” app that it will launch in the fall of 2021. In addition to its own storyworlds, the app will include content from external creators, who will be paid based on user engagement. The company also appointed Anna María Chávez to the newly-created role of Chief Impact Officer.

In November 2020, Encantos closed a USD 3.2 million seed round, which followed a note financing round of USD 2.5 million, for a total combined round of USD 5.7 million. The funding will allow the company to expand its subscription-based service.