Wayfair

Wayfair Inc. (NYSE: W) is an American ecommerce company headquartered in Boston, Massachusetts, that specializes in home goods and furniture. Founded in 2002 by Niraj Shah and Steve Conine, Wayfair has grown to become one of the world's largest online retailers of home furnishings and decor. The company went public in 2014 and has since expanded its operations globally.

Wayfair operates several ecommerce websites, including its flagship Wayfair.com, as well as Joss & Main, AllModern, Birch Lane, and Perigold. The company offers over 14 million items from more than 11,000 global suppliers across various home categories including furniture, decor, housewares, and home improvement products. Wayfair utilizes a drop-shipping model, where products are shipped directly from suppliers to customers.

• Furniture: Living room, bedroom, dining room, and office furniture

• Decor: Wall art, rugs, lighting, and decorative accents

• Housewares: Kitchenware, bedding, bath accessories

• Home Improvement: Appliances, plumbing fixtures, flooring

In recent years, Wayfair has focused on expanding its physical retail presence to complement its online business. In May 2024, the company opened its first large-format Wayfair store near Chicago, spanning 150,000 square feet. This move follows the opening of smaller stores under its AllModern and Joss & Main brands. Wayfair aims to provide customers with an omnichannel shopping experience, allowing them to interact with products in-person while leveraging the company's online capabilities.

Wayfair reported USD 12 billion in net revenue for the year ended December 31, 2023. The company had 21.8 million active customers as of 2023, with 41 million orders placed that year. Despite its large customer base and revenue, Wayfair has struggled with profitability in recent years, reporting a net loss of USD 738 million in 2023. The company has implemented cost-cutting measures, including workforce reductions, to improve its financial position. Wayfair continues to invest in technology, logistics, and marketing to drive growth and enhance its competitive position in the evolving ecommerce landscape.