Nura is an Australian audio technology company that revolutionized the listening experience through its personalized sound technology. Their flagship product, the Nuraphone, introduced in 2017, was a groundbreaking pair of over-ear headphones that combined in-ear earbuds with over-ear cups. The headphones featured an innovative system that analyzed each user's unique hearing capabilities and tailored the audio output accordingly, creating a personalized sound profile.
Nura's technology works by playing a range of tones into the ear and measuring the faint otoacoustic emissions (OAEs) generated by the cochlea in response. This information is used to create a customized EQ curve that compensates for the listener's specific hearing sensitivities across different frequencies. The result is an immersive, vibrant audio experience that allows users to hear details in familiar songs they may have missed before.
In addition to personalized sound, Nura's headphones offered features like active noise cancellation, social mode for environmental awareness, and an "immersion" mode that enhanced bass response for a live performance-like experience. The company continued to innovate, releasing the in-ear NuraLoop in 2020 and the truly wireless NuraTrue Pro earbuds in 2022, the first to support Qualcomm's aptX Lossless Bluetooth codec.
In April 2023, Nura was acquired by Masimo Corporation, the parent company of audio brands like Denon, Bowers & Wilkins, and Polk Audio. Nura's personalized sound technology will be integrated into Denon's product lineup as part of the Masimo Adaptive Acoustic Technology (AAT) platform.
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