Based in Sweden, Karma is an online app that sells discount surplus food. The business involves identifying surplus food (uploaded via its app) which is then marketed to users to customize their orders. Karma claims that its customers can expect an additional revenue of GBP 30 - 40,000 (USD 42,420 - 56,569) per year.
Karma was founded in Stockholm and, as of October 2024, planned to expand city-by-city starting in Sweden ahead of a European and eventual US expansion. As of October 2024, the company’s app was used in Sweden, the UK, and France.
Karma targets midsize restaurants as well as large grocery stores. The service has no upfront costs with Karma receiving a 25% commission on items sold with its app. As of October 2024, the company had over 4,300 outlets selling excess food via its app in Sweden and around 1,800 outlets in the UK and 1,000 in France for a total of 350,000 Karma users. As of October 2024, Karma was also used in over 7,000 restaurants across Sweden, the UK, and France.
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