Matomo

Matomo is an open-source analytics platform that enables users to grow their business while maintaining privacy and data ownership. Developed by InnoCraft, Matomo Analytics operates on a mission to "liberate analytics" and empower users with comprehensive insights into their website traffic, user behavior, and overall performance. As of December 2020, Matomo Analytics was being used on over 1 million websites and apps across more than 150 countries, with over 10% of the top 10,000 websites utilizing its services.

At its core, Matomo collects, stores, and processes billions of data points monthly, presenting users with intuitive, visually appealing reports tailored to their needs. The platform offers a wide range of features, including user-centric reports, customizable dashboards, real-time data access, event tracking, and ecommerce analytics. Matomo's strength lies in its ability to provide detailed visitor demographics, behavior insights, and engagement metrics, empowering businesses to make informed decisions and optimize their online presence.

Matomo's extensibility is further enhanced through seamless integrations with various platforms, including WordPress, providing plugins and APIs for extended functionality. Developers can leverage the Reporting API to fetch analytics reports programmatically, enabling custom integrations and data retrieval.

In addition to its core offerings, Matomo has introduced specialized solutions, such as Matomo NZ, tailored specifically for the New Zealand market. Matomo NZ ensures compliance with local privacy laws, offers localized currency and timezone settings, and provides customization options to align with cultural preferences and local platforms.

Key customers and partnerships

Matomo has established partnerships and collaborations with industry leaders to enhance its offerings and reach a broader customer base. One notable integration is the Matomo Connector for Looker Studio, which facilitates the seamless transfer of Matomo Cloud account data into Looker Studio. This partnership enables users to leverage the powerful visualization and reporting capabilities of Looker Studio while maintaining the privacy and control offered by Matomo.

Furthermore, Matomo has developed strategic partnerships with Google, offering integrations with Google Analytics, Google Search Console, and Google Tag Manager. These integrations allow users to import historical data from Google Analytics, access search keywords from Google Search Console, and streamline data tracking through Google Tag Manager, respectively. These collaborations provide users with a comprehensive analytics solution while preserving data ownership and privacy.