Mattel, Inc. (Nasdaq: MAT) is a leading global toy company and owner of one of the strongest portfolios of children's and family entertainment franchises in the world. Founded in 1945, Mattel is headquartered in El Segundo, California, and has grown to become the second-largest toymaker globally.
Mattel's product portfolio includes:
Barbie: The iconic fashion doll brand, which remains one of Mattel's top sellers
Hot Wheels: Die-cast toy cars and tracks
Fisher-Price: Educational toys for infants and preschoolers
American Girl: Historical and contemporary character dolls and books
Thomas & Friends: Train-themed toys based on the popular children's series
UNO: The classic card game
Masters of the Universe: Action figure and media franchise
Monster High: Fashion dolls with a monster theme
MEGA: Construction toys and building blocks
Mattel has been expanding beyond traditional toys into digital gaming, movies, and other entertainment verticals to leverage its intellectual property. In July 2023, the company released the live-action "Barbie" movie directed by Greta Gerwig, which became a massive box office success grossing over USD 1.4 billion worldwide. Mattel currently has 16 other film projects in development based on its toy brands. The company has also been focused on improving diversity and inclusivity in its product lines, recently introducing Barbie dolls representing different ethnicities, body types, and abilities.
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