Based in the UK, Plum offers a Business-to-Consumer (B2C) application that links with the user’s bank accounts and uses AI to analyze spending patterns, provide customized advice, and automate savings and investments. The app also analyzes monthly bills and helps identify instances of being overcharged and automatically switches to more cost-efficient vendors.
Plum offers various options for individuals to save and invest. These include tax-free individual savings accounts (ISAs), interest pockets (goal-based investing), government-backed securities, stocks and ETFs, investment funds, as well as self-invested personal pension (SIPP) accounts.
Plum operates on a subscription model that includes a free tier and three paid tiers, with costs ranging from GBP 2.99 to GBP 9.99 per month.
The company reported a five-time increase in consumer savings using the app between January 2020 to June 2020, with a 163% increase in vendor switching to save on bills during the same period. As of November 2023, the platform had over 1.8 million users (translating to nearly 100% year-over-year increase), over 10 markets in Europe.
Key customers and partnerships
In November 2023, Plum entered into a strategic partnership with Greek-based Eurobank, to develop a digital wallet for digital savings and investments focused on Greece and adjourning markets. In addition, the company partnered with Modulr to offer account and related payment services and Investec to provide interest pocket solutions. It also collaborated with Upvest to offer a stock trading platform.
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