Huupe

Huupe is a technology startup that has invented the world's first smart basketball hoop. Founded by childhood friends Paul Anton and Lyth Saeed in 2019, the company aims to revolutionize the way people play and train in basketball. Huupe's innovative product features a high-definition screen as a backboard, integrated with computer vision and machine learning technologies to track and analyze a player's shooting performance.

The smart hoop utilizes sensors and cameras to capture data such as shot location, release time, trajectory, and various other metrics. This data is then processed and presented to users through a user-friendly app, allowing them to monitor their progress and identify areas for improvement. Additionally, the screen on the backboard enables users to access targeted training sessions from professional basketball trainers, follow along with drills, and receive personalized feedback.

Huupe's business model revolves around selling the physical smart hoop hardware, priced at USD 4,995 for the classic model and USD 6,495 for the pro version, along with a monthly subscription fee of USD 30 for access to the app and training content. As of March 2023, the company had raised USD 11 million in seed funding to support the product launch and expand its marketing efforts globally.

One of the standout features of Huupe is its ability to facilitate remote player-versus-player competitions. Users can challenge and compete against other Huupe owners from around the world in various basketball games and contests, creating a unique social experience. The smart hoop also allows users to stream live games or other video content directly on the backboard, enhancing the overall basketball experience.

In August 2022, Huupe had raised over USD 3 million in seed funding, with investments from prominent figures such as Audie Attar's Paradigm Sports and NBA players Thaddeus Young and Trevor Booker. The company plans to open a Series A funding round to support further growth and development.