Findmine

Findmine is a technology company that leverages artificial intelligence (AI) and machine learning (ML) to create dynamic, shoppable content for brands across various industries, including fashion, home decor, and beauty. The company's AI-powered content engine ingests product data from brands and generates visual assets, such as outfit combinations, room setups, and complementary product recommendations, to enhance the online shopping experience.

Findmine's technology addresses the challenge of scaling content creation, enabling brands to showcase their unique value propositions and style perspectives at scale. By automating the process of combining and presenting products in visually appealing and cohesive ways, Findmine aims to increase customer engagement, conversion rates, and average order values for its clients.

Founded in 2014, Findmine initially attracted notable clients like Adidas, who experienced significant efficiency gains and a substantial increase in the number of products featured in outfits after implementing Findmine's solution. The company's AI engine can analyze a brand's style, apply business rules, and dynamically generate content across various channels, including ecommerce websites, email campaigns, social media, and in-store applications.

Findmine's technology is designed to complement and enhance existing personalization efforts by providing brands with the ability to create tailored, shoppable content for specific customer segments at scale. The company has reported impressive results for its clients, including revenue lifts of 3% to 7% on ecommerce sites and successful inventory management initiatives, such as clearing excess inventory at full price.

Key customers and partnerships

As of February 2023, Findmine had established a notable presence in Europe, with the opening of a Paris office to better serve the growing demand for its technology among European brands and retailers. The company is part of the LVMH La Maison des Startups and the SAP.iO Foundry program, facilitating partnerships and collaborations in the European market.

Findmine's client roster includes major brands and retailers across various industries, such as Mitchell Gold + Bob Williams, Rogers, Adidas, Destination XL, Perry Ellis, Lululemon, Lands' End, Annie Bing, Vineyard Vines, and French retailer CFOC. Several Fortune 500 companies have also adopted Findmine's technology to enhance their online and in-store shopping experiences.

In addition to its impressive client base, Findmine has secured venture capital funding from reputable investors, including XSeed Capital, Underscore VC, Grayhawk Ventures, Grayhawk Capital, Frazier Capital, PJC, and angel investors like Sarah Wallis and Vikas Gupta. As of April 2024, the company had raised a total of USD 17.6 million in funding.