influence.co

Influence.co is a unique influencer marketing platform that combines the functionality of a marketplace with the collaborative nature of a social network. Launched in 2016, the platform has grown to over 250,000 members, including 150,000 influencers, 70,000 businesses, and 30,000 personal accounts.

At its core, influence.co operates as a LinkedIn-like platform for influencer marketing, enabling brands and influencers to create detailed profiles, showcase their work, and engage with each other through a social feed. This feed is populated with content from influencers, brands, and the platform's own online magazine, nofilter.

Influence.co offers brands the ability to search for influencers based on various criteria, including category, follower count, social channel, past collaborations, and even specific attributes like having an Amazon Influencer shop. Brands can create detailed campaign briefs, receive and manage applications from influencers, and collaborate on content through the platform.

The platform operates on a freemium model, with basic features available for free and additional capabilities unlocked through paid plans for both brands and influencers. As of September 2020, the Business Pro plan cost USD 600 per month (with a minimum 6-month commitment), while influencers could upgrade to a Pro plan for USD four per month (billed annually).